Stat of the week: Four out of five car shoppers use a smartphone for research

mobile showrooming, automotive, automotive marketing, internet sales

Whether standing in line at the local coffee shop, working at the office or relaxing at home after a long day, modern consumers are always connected to their mobile devices. Easy-to-use smartphones allow shoppers to have information at their fingertips no matter where they are, making mobile research a game-changer when it comes to car sales. Recent research shows that 81% of car shoppers use a smartphone to do research during the car shopping process, requiring dealerships to fundamentally change the way they market to prospects. To be successful with today’s mobile-savvy car buyers, dealerships need to go beyond traditional channels and reach shoppers where they spend the most time shopping – online and mobile. Get started by learning about the latest mobile trends in our recent ebook, Navigating Mobile Marketing.

Related: The 5 most important questions to ask when investing in mobile media

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