Frederic E. Haney

As Training Manager for Cars.com, Frederic Haney plays an integral role in the Cars.com training program, working with dealerships and their staffs to optimize their online advertising and showroom processes to drive traffic. Fred leads several training programs each week, serving as a facilitator for idea sharing and the exchange of best practices among leading dealerships.

Haney is celebrating more than 45 years in the car business, and more than 30 years as a trainer and facilitator in the industry. He has worked at all levels of the dealership and has held training positions with manufacturers from Volvo to BMW. Haney began his career in the automotive sector while still in high school, working for a used car wholesaler. He went on to various roles in service, parts and sales, during which time he was selected to attend Volkswagenwerk’s training program in Wolfsburg (West Germany).

Haney returned to the United States to serve as the District Manager for Midvo, the Midwest distributor of Volkswagen, Porsche and Audi. It was in this role that Haney made his foray into training, facilitating a series of evening workshops for women at dealerships, known as Grease and Glamour Clinics. What began as a public service for woman and a successful marketing tactic for dealerships throughout the Midwest, fueled Haney’s development as a trainer. He turned his passion for facilitation into a successful business in 1981 with the launch of his own training consulting practice. Haney worked with dealer principals, dealer groups and OEMs to lead training programs for service and parts that increased profitability and customer satisfaction.

Haney is best known for his training role at BMW, North America, where he has held numerous positions since 1985, including Regional Training Manager, National Retail Training Manager and assignments at the BMW Masters Academy. He has also worked with such companies as ADP Dealer Services, Land Rover Dealer Groups and Jaguar to implement a variety of training modules and platforms.

He is a member of the American Society for Training and Development and is versed in a variety of training systems. A pioneer in experiential training for automotive, Haney is certified in vision management. He is also a certified trainer in Time Management with expertise based in the Time/Design program and Franklin Covey.

Haney’s breadth of training experience, his ability to engage audiences and experience across all levels of the dealership have made him a success with more than 20,000 dealers who have been through his training program over the course of his career.

Haney has attended LaSalle College and the University of Michigan.

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