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| A Matter of Trust Driving Sales with Online Buyers Friday, February. 15, Noon ET To win over the internet customer, you must pay attention to a wide range of factors. We’ll discuss how you can give shoppers a compelling reason to click on your listings through competitive pricing, multiple pictures, video and selling points that tell buyers what's special about both the car and doing business at your store.  Did you miss New Year, New Sales? |
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 * Impulse Research: Cars.com Survey 2008 |
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Setting the Lead Limit
You Can’t Close What You Can't Manage With respect to inquiries from new- and used-car shoppers, is there such a thing as too many? The answer may be yes, a recent internal review by Asbury Automotive Group found. Read more to find out if you can close more sales with fewer leads.
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Whether you’re planning to start buying new-car leads or drive additional performance from your existing program, your success essentially hinges on two points: where you purchase the leads and how you manage them. Effectively working with new-car shoppers not only helps you close more new-car sales, but it also can boost sales in your used- and certified used-car departments. Now that we have your attention, let’s look at how to get started.
Whether your store sells
new or used cars — or both — the time to determine
how to respond to price requests is before your phone rings or
emails land in your inbox. Defining this strategy and
consistently executing it allows you to provide the information
prospects want and puts you on the path to building rapport.
Read more to find out why your store needs a pricing response
strategy and how you can implement one.
With respect to inquiries from new- and used-car shoppers, is there such a thing as too many? The answer may be yes, a recent internal review by Asbury Automotive Group found. Read more to find out if you can close more sales with fewer leads.
