August 2007, Volume 19
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DealerPoll
How does your dealership plan to leverage video in online advertising?
We are using inventory based video to showcase used vehicles on our website and on third party sites
We are posting our existing commercials to online sites
We are creating custom videos for the online environment
We are not currently using video, but plan to explore it in 2008
We have no plans to use video in our online advertising
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DealerADvantage LIVE
So Now You’re an Internet Sales Manager
Delivering Online Results
Friday, Sept. 14, Noon ET
Are you new to the internet sales department? Want to get ahead? Join us for a free webinar where you’ll get tips of the trade from top ISMs and find out what they wish they knew when they started as an ISM.
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Tips and Techniques
83% of dealers say clicks to their website from 3rd party auto internet sites are equally or more valuable than clicks from search engines


Source: Cars.com Research – 2007
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Tips and Techniques
Running on Automatic

When you’re away from your desk helping another customer or the dealership is closed, an email auto responder may be just the ticket to connect with lead-senders in a timely fashion. While this first point of contact can be a powerful first step on the road to a sale, it can also send buyers running to your competition if it’s not used properly. Are your auto responses on track to make a deal? Read more to find out.
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Cars.com News
7/30/07
Renowned Automotive Writer Jim Mateja Signs on as Contributor to Cars.com’s KickingTires Blog
8/3/07
Searches for Fuel-Efficient Vehicles Slow as Gas Prices Lower
8/6/07
Cars.com Announces Wallet-Friendly Wheels


More Articles





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