June 2007, Volume 17
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Right Car, Right Price, Right Profit
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Tips and Techniques
New Car Dealerships
Growth in Internet Ad Spend

Growth in Ad Spend Graph
Percent of Total Ad Dollars
NADA’s AutoExec magazine, May, 2007
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Tips and Techniques
Turn Your Cell Phone into a Sell Phone
In this month’s Tips & Techniques, find out how you can put the mobile web to work for you. You can actually turn your cell phone into a sell phone. Click here to learn how you can turn undecided shoppers into a sale.
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Searches for Hybrid Cars Skyrocket on Cars.com in May
High Gas Prices Have Consumers Shopping for Hybrids Again

CHICAGO — June 1, 2007—Searches for hybrids and other fuel-efficient vehicles on Cars.com  (http://www.cars.com) gained significant momentum in May as gas prices continued to break record highs. 

Three hybrid models – the Toyota Camry Hybrid, Ford Escape Hybrid and Toyota Prius – all top the list of new cars experiencing the greatest increases in search activity on Cars.com, with each vehicle’s search numbers increasing by at least a staggering 52 percent over April. The Toyota Prius also cracked the list of the top 10 new cars with the most searches on Cars.com (http://www.cars.com) and now ranks second among cars generating the most email inquiries to dealers. On the flip side, of the new cars experiencing the largest decreases in searches, seven of the top 10 are trucks or SUVs.

“The more that gas prices rise, the more consumers start doing their homework on fuel-efficient cars available on the market,” said Patrick Olsen, managing editor of Cars.com. “Fortunately, there are more hybrid models to choose from in 2007 and more coming in 2008, including eight hybrid SUVs.”

Consumers can find more information about all hybrid vehicles on the market by visiting Cars.com’s new Hybrid Buying Guide.

Below are lists of the most-searched new cars and the new cars experiencing the largest increases and decreases in searches on Cars.com (http://www.cars.com).

New Cars With Largest Increases in Searches (May)

1

Toyota Camry Hybrid

60 %

2

Ford Escape Hybrid

55 %

3

Toyota Prius

52 %

4

Nissan Sentra

33 %

5

Volkswagen Jetta

29 %

6

Toyota Yaris

27 %

7

Volkswagen Beetle

27 %

8

Honda Fit

25 %

9

Mazda3

22 %

10

Toyota Highlander

22 %

Top New-Car Searches (May)

1

Honda Civic

2

Toyota Camry

3

Honda Accord

4

Nissan Altima

5

Acura MDX

6

Toyota Prius

7

Ford Mustang

8

Toyota Corolla

9

Honda CR-V

10

Toyota RAV4

 New Cars With Largest Decreases in Searches (May)

1

Toyota FJ Cruiser

23 %

2

Infiniti FX35

19 %

3

Chevrolet Tahoe

17 %

4

Toyota Tundra

17 %

5

BMW X5

12 %

6

Dodge Ram

10 %

7

Chevrolet Impala

10 %

8

Chrysler 300

9 %

9

Dodge Charger

8 %

10

Chevrolet Silverado

7 %

Email Leads Sent to Dealers (May)

1

Honda Civic

2

Toyota Prius

3

Toyota Camry

4

Honda CR-V

5

Toyota Corolla

6

Toyota RAV4

7

Honda Accord

8

Honda Odyssey

9

Toyota Sienna

10

Nissan Altima

       

About the Cars.com Consumer Search Index  

The Cars.com Consumer Search Index offers a comprehensive look at the internet search behavior of Cars.com visitors. The statistical information is compiled by tracking the more than 9 million unique visitors that log on to the site each month and the vehicles that are most popular. The lists are based off a minimum of 8,000 searches. Dealer inquiries measure the volume of emails consumers send to dealers seeking information about a particular vehicle.

About Cars.com

Cars.com is the most comprehensive destination for those looking to buy or sell a new or used car. The site lists more than 2 million vehicles from 13,000 dealer customers, classified advertisers and private parties to offer the more than 9 million unique visitors who log on to the site each month the best selection of new and used cars online, as well as the content, tools and advice to support their shopping experience. Cars.com combines powerful inventory search tools and new-car configuration with pricing information, photo galleries, buying guides, side-by-side comparison tools, original editorial content and reviews to help millions of car shoppers connect with sellers each month. 

Launched in June 1998, Cars.com is a division of Classified Ventures, LLC, (http://classifiedventures.com), which is owned by leading media companies, including Belo (NYSE: BLC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company (NYSE: TRB) and The Washington Post Company (NYSE: WPO).

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