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| The phone rings. You answer and hear "Please welcome a Cars.com customer." Then what? |
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| Right Car, Right Price, Right Profit Maintaining Gross on Internet Sales July 13, 2007, Noon ET The internet brings greater transparency to pricing and the car-buying process than ever before. Assuming you have the right process in place, however, the right car set at the right price will still drive the right profit.  Did you miss Merchandising Matters: Telling More to Sell More? Click here to read excerpts. |
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| New Car Dealerships Growth in Internet Ad Spend  Percent of Total Ad Dollars NADA’s AutoExec magazine, May, 2007 |
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| Turn Your Cell Phone into a Sell Phone In this month’s Tips & Techniques, find out how you can put the mobile web to work for you. You can actually turn your cell phone into a sell phone. Click here to learn how you can turn undecided shoppers into a sale. |
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In working with independent stores to advertise their listings on Cars.com, we typically see these dealers playing a very active role in merchandising their inventory and promoting their stores. Compared to their franchise store counterparts, independent dealers are 61 percent more likely to include descriptive seller's notes and 8 percent more likely to include competitive pricing with each vehicle.
As a
trainer for Cars.com, I am privileged to work with some of the best dealerships
in the car business. Through the hundreds of free, local training sessions we
offer to help dealerships improve their online marketing results, I constantly
get to hear the latest and greatest online strategies directly from the front
lines — internet sales managers, general managers and dealer principals — all
coming to our sessions to share ideas, learn what’s working and find out what
they can do to drive better sales results through their online marketing
campaigns. In wrapping up each session, these participants tell us what they
have taken away from our time together and what they are going to do
differently when they head back to their dealerships.
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