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| The phone rings. You answer and hear "Please welcome a Cars.com customer." Then what? |
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| Right Car, Right Price, Right Profit Maintaining Gross on Internet Sales July 13, 2007, Noon ET The internet brings greater transparency to pricing and the car-buying process than ever before. Assuming you have the right process in place, however, the right car set at the right price will still drive the right profit.  Did you miss Merchandising Matters: Telling More to Sell More? Click here to read excerpts. |
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| New Car Dealerships Growth in Internet Ad Spend  Percent of Total Ad Dollars NADA’s AutoExec magazine, May, 2007 |
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| Turn Your Cell Phone into a Sell Phone In this month’s Tips & Techniques, find out how you can put the mobile web to work for you. You can actually turn your cell phone into a sell phone. Click here to learn how you can turn undecided shoppers into a sale. |
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| July | |||
| event | location | date | facilitator |
| GIADA | Savannah, GA | Jul 8 - 11 | |
| Dealer Workshop | Des Moines, IA | Jul 10 | Fred Haney |
| Cars.com Webinar |  |
Jul 13 | |
| Dealer Workshop | San Antonio, TX | Jul 17 | Ralph Ebersole |
| Dealer Workshop | Washington, DC | Jul 17 | Kathy Kimmel |
| Dealer Workshop | Jacksonville, FL | Jul 19 | Kathy Kimmel |
| Dealer Workshop | Tampa, FL | Jul 20 | Kathy Kimmel |
| Dealer Workshop | Ft. Worth, TX | Jul 24 | Ralph Ebersole |
| Dealer Workshop | Charleston, SC | Jul 24 | Kathy Kimmel |
| Dealer Workshop | Savannah, GA | Jul 26 | Kathy Kimmel |
| August | |||
| event | location | date | facilitator |
| CIADA | Myrtle Beach, SC | Aug 2 - 5 | |
| Dealer Workshop | Portland, OR | Aug 7 & 8 | Ralph Ebersole |
| Dealer Workshop | Harrisburg, PA | Aug 9 | Kathy Kimmel |
| Cars.com Webinar | |
Aug 10 | |
| Dealer Workshop | Buffalo, NY | Aug 14 | Kathy Kimmel |
| Dealer Workshop | Toledo, OH | Aug 14 | Fred Haney |
| Dealer Workshop | Lansing, MI | Aug 15 | Fred Haney |
| PIADA | Pittsburgh, PA | Aug 16 | |
| Dealer Workshop | Syracuse, NY | Aug. 16 | Kathy Kimmel |
| Dealer Workshop | Chicago, IL | Aug 17 | Ralph Ebersole |
| Dealer Workshop | Tacoma, WA | Aug 21 | Fred Haney |
| Dealer Workshop | Seattle, WA | Aug 22 | Fred Haney |
Topics include:
• Understanding the consumer
• Merchandising your inventory to build more traffic
• Effective communication (email and phone) with the consumer
• Closing techniques to build higher closing ratios
• Best practices from dealers across the country
Who should attend:
General Managers, Sales Managers, BDC Managers and Internet Department Sales Staff.
For more information call 1.888.252.7731.
