cars.com
VOLUME 9  •  OCTOBER 2006

Dealer poll

Do you anticipate that your 2007 online advertising spend will:

Increase

Decrease

Remain the same


Tips and Techniques
Track your traffic
An offer they can’t refuse helps to identify Internet shoppers


fast_facts

Cars.com news
Consumers easily forget about high gas prices as searches for fuel-efficient vehicles on Cars.com slow; SUV searches rise
Cars.com to sponsor NBC's hottest new shows online
home Tips and Techniques Cars.com News Events Calendar dealeradvantage LIVE
october
event

location

date facilitator
California Independent Auto Dealers Association

Reno, NV

October 27 Ralph
Ebersole
,
Speaker
november
event

location

date facilitator
Automotive Internet Roundtable

Las Vegas , NV

Nov. 1-3 Mitch Golub
and Ralph Ebersole
The National Remarketing & Used Car Expo

San Diego, CA

Nov. 1-3 Kevin Considine
Cars.com dealer workshop*

San Diego, CA

Nov. 7 Fred
Haney
Porsche Certified
Pre-owned Training

Dallas, TX

Nov. 7 Kathleen
Kimmel
Cars.com dealer workshop*

Atlanta, GA

Nov.
7–8
Ralph
Ebersole
Cars.com dealer workshop*

Fresno, CA

Nov. 8 Fred
Haney
Cars.com dealer workshop*

North Bay Area, CA

Nov. 9 Fred
Haney
Cars.com dealer workshop*

Orlando, FL

Nov. 9, 10 Ralph
Ebersole
Cars.com webinar
Managing Leads Part 2: Strategies for Improving Close Rates

dealeradvantage LIVE
Webinar

Nov. 10,
12 PM ET
Fred
Haney
Porsche Certified
Pre-owned Training

Las Vegas, NV

Nov. 14 Kathleen
Kimmel
Cars.com dealer workshop*

Denver, CO

Nov. 14,
15
Fred
Haney
Cars.com dealer workshop*

Ft. Collins, CO

Nov. 16 Fred
Haney
Cars.com dealer workshop*

Los Angeles, CA

Nov. 14–18 Ralph
Ebersole
december
event

location

date facilitator
Palm Beach
Auto Show
  December 7 Ralph
Ebersole
,
Speaker
Cars.com webinar
Your Online Gorilla – Putting Dynamic Display Advertising to Work

dealeradvantage LIVE
Webinar

December 8,
12 PM ET
Don Schmidt

*Cars.com dealer workshop — these seminars focus on ways you can get more out of your online advertising.

Topics include:
• Understanding the consumer
• Merchandising your inventory to build more traffic
• Effective communication (email and phone) with the consumer
• Closing techniques to build higher closing ratios
• Best practices from dealers across the country

Who should attend:
General Managers, Sales Managers, BDC Managers and Internet Department Sales Staff.
For more information call 1.888.252.7731.

 

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