Can’t get enough dealeradvantage? Join Cars.com each month for our all new webinar series, dealeradvantage LIVE. Filled with tips and techniques to help you get the most out of your online advertising, each half-hour session will be packed with advice from our expert trainers and the best dealers in the industry to help you tackle the advertising issues facing your dealership. Grab your colleagues and tune-in to dealeradvantage LIVE.
Schedule
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Picture More Sales – Using Photos
to Drive Quality Online Traffic
September 15, 2006, Noon ET
The more you tell, the more you sell, and we all know a picture is worth a thousand words. Are your photos helping your inventory stand out and driving quality traffic? Cars.com’s Director of Training, Ralph Ebersole offers tips and techniques to help you get more out of your online photos. Dial-in to this information-filled session to learn:
- Tips for managing the photo process from start to finish
- What you can do to make your photos work even harder
- The good the bad and the ugly of online photos: shots you should avoid when trying to make the sale and picture perfect examples that can help you close the deal
- How to use photos to brand your dealership and make your inventory stand out
- How you can use multiple photos to increase lead quality
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Managing Leads Part 1:
What’s Behind Your Online Leads?
October 13, 2006, Noon ET
Do you need help sorting through your lead sources? Join Cars.com’s Director of Training, Ralph Ebersole, as he provides an overview of the lead business to help you understand where your leads are coming from, the shopper behind the lead, and how to respond for sales success. During this call, you’ll gain behind the scenes insight to the leads business. You’ll also get a better understanding of the shoppers that send leads, to help you better meet their needs with an appropriate response based on their profile. Specifically, you’ll learn:
- The difference between listing services and lead providers
- The benefits of lead generators verses lead aggregators
- Where the prospects in your inbox come from
- The characteristics of online lead senders
- How to respond to lead senders for sales success
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Managing Leads Part 2:
Strategies for Improving Close Rates
November 10, 2006, Noon ET
Do you think your close rates should be higher? Join Cars.com’s Fred Haney to learn how to close more of your new car leads. Solutions range from better defining the area from which you purchase leads to "smoothing" lead delivery throughout the month. We’ll offer simple strategies aimed at refining your sales approach and process, such as:
- How to define your selling radius and set-up your lead service accordingly
- Ways to better target the leads you are receiving
- How you can find time to work each and every lead
- When you should respond to leads and how to follow-up throughout the buying process
Register now
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Your Online Gorilla – Putting Dynamic
Display Advertising to Work
December 8, 2006, Noon ET
When it comes to the auto section in your local paper, you know your half page spread makes your liners work even harder. On your lot, the giant inflatable gorilla catches the eye of those driving by. But what are you doing to catch the attention of online car shoppers? Tune in as Cars.com sales trainer and media expert, Don Schmidt, explains how you can use online display advertising to drive more online traffic. Find out how you can best complement your Internet listings with dynamic and targeted display ads. Tune-in to:
- Realize how online display advertising can work to build your brand
- Discover how online display ads can drive more traffic to your listings and your Website
- Find out how to use display advertising to move specific inventory
- Get tips on selecting online placements
- Learn how to build an effective banner ad
Register now
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