Drive traffic
Display ads help you stand out from the pack, driving traffic to both your dealership and your store’s website. Because dealers often compete with similar vehicles at comparable prices, a visually interesting ad with key information about the car is more likely to catch a car buyer’s eye. Customers can then review your inventory and call, email or visit for more information or to schedule a test drive.

Move aging inventory
With many dealers using a “60-days-and-out” policy on their used vehicles, online display advertising can help move aging inventory before the cars are sent to auction. These ads bring the vehicles to the attention of car buyers and prove effective in closing sales, especially when they are presented as “dealer specials.” For a sales staff, these ads also serve as a powerful motivational tool, focusing its attention on the cars to move and helping the dealership avoid losing gross with auction sales.

Build brand awareness
Consumers searching online classified ads for a vehicle to purchase often know little about the dealerships they’re considering. Beyond including your basic contact information and highlighting a few vehicles, banner and display ads allow you to promote the dealership’s business practices and community reputation. Telling car buyers, for example, about how long you’ve been in business, the industry awards you've received and the service you provide during the sales process helps build confidence, trust and awareness of your brand that can help close deals.