The search for more traffic
Search engine marketing makes its way into the online media mix

Search engine marketing is the catchphrase of the day, but where does it fit in your online advertising mix? According to the May dealeradvantage survey, more than 55 percent of dealers that responded said they now include search engine marketing in their online advertising plan to drive traffic to and generate sales leads from their websites. So how can search engine marketing complement your online efforts? > learn more

When less is more By Fred Haney
Targeting lead acquisition for sales success

A primary advantage of online advertising is the ability to drive incremental business, often from shoppers outside of your local market. This is particularly true for used car listings, which capture shoppers from beyond your usual selling radius who are willing to travel for just the right car. But when it comes to new car leads, establishing too wide of a sales radius may actually work against you, leaving you with leads that are unlikely to close and time wasted working them over. So how wide should you cast your net when purchasing new car leads? How can you control lead volume for success?
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