Tricks of the trade-in
How to handle tough trade-ins and use pricing websites to your advantage.

There’s a wise old saying which reminds us “a little knowledge is a dangerous thing.” This is particularly true when it comes to car shoppers.

You know the type. The customer strides confidently into your dealership armed with “expert information” about the value of the trade-in. Maybe he or she is clutching a printout from kbb.com, NADAguides.com or blackbook.com. In short, the customer plans to dictate – rather than negotiate – what you’ll give for the vehicle. So how do you deal with tough customers? And how do you use those pricing websites to your advantage? > learn more

You’ve got sale By Ralph Ebersole 
Responding to emails: 10 best practices that make the sale.

Your email chimes, but you let it go because you’re way too busy. It’s time to get out on the floor and close some sales. You’ll get to that email later — or maybe tomorrow.

Guess what: You just lost a sale. This lead could be as hot as the up in your showroom. How you respond makes all the difference. > learn more