You are an expert when it comes to showcasing your dealership and promoting vehicles on the floor. But what about your virtual showroom? Are you putting as much effort and savvy into merchandising your online dealership as you are into your bricks-and-mortar showroom? It's actually easy to do. Just follow these proven, best practices for optimizing the way you showcase your online dealership and vehicle inventory.
- Pricing: Online ads with pricing generate 27% more contacts than those without.* That's because if the price is missing, customers assume that your vehicle is too expensive and will turn to a competitor. To keep customers clicking to your dealership, extend your pricing expertise from your lot to your virtual showroom. Make certain all of your vehicles have a price that is competitive with similar vehicles in your market. And, then be sure that your online prices are in synch with the rest of your dealership's price-oriented advertising.
- Description: Every vehicle has a story, and the more you tell, the more you sell. Be sure to optimize Seller's Notes on cars.com to help you provide information beyond the VIN Exploder. Simply describe in detail what makes your vehicles so specialÑeverything from engine specifics and service history to interior and exterior condition and styling. And, of course, highlight special features like custom wheels, aftermarket accessories, and warranty packages. You can even generate the extra spark by including special offers such as, "FREE oil change with a test drive," or "$200 OFF with this online ad."
- Photos: 83% of dealers agree that multiple photos online drive higher quality leads.** That's why using high-quality interior and exterior photos is essential for improving your chance for making a sale. With MultiPhotos from cars.com, you can post up to 32 photos*** to showcase everything your vehicle has to offer. We can even help you or your third-party provider manage your photos, so they grab your customers' attention when it counts the most.
Get the most out of your online advertising dollars today.
Visit DealerCenter or contact your local cars.com representative by calling 1.800.298.1460.
*Cars.com internal reporting
**Dealer Understanding and Evaluation of Online Merchandising. December 2004; Magid and Associates,Inc.
*** Updated from original posting of article to reflect changes in multiphotos from 12 photos to 32 photos
