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Tips and Techniques
The magic's in the merchandising

You are an expert when it comes to showcasing your dealership and promoting vehicles on the floor. But what about your virtual showroom?

Fast Facts

Cars.com News
Cars.com Launches New Television Campaign
Cars.com Launches Local Search Management Service
DealerAdvantage e-Newsletter carsstars Tips and Techniques Cars.com News Events Calendar
Fishing for sales? Use your Net.
Surprising news from the NADA convention and how it affects your advertising plan
Every dealer is fishing for serious buyers. But where, when and why are they biting? Surprising new information released by CNW Marketing Research at the 2006 NADA convention in Orlando reveals the latest about car buyers' behavior when they are closest to purchase. The news from CNW Marketing Research presented at NADA showed that > learn more

When is a lead dead?  By Fred Haney
How the best dealers keep the sale alive
Got a lead? Time for speed. Because everyone knows that the quicker your response is to an Internet email or phone lead, the higher your closing ratio will be. That's why the best Internet dealers on cars.com respond to all of their phone and email leads within minutes.

But responding quickly is not enough. Many dealers are leaving sales on the table by responding to leads only once. So what sets the best apart from the rest? > learn more

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