Picture better buyers with MultiPhotos

It's no secret. Car buyers often become emotionally attached to their intended purchase. But before you can love a car, first you need to see it.

That's why featuring more than one snapshot of a vehicle is often a great idea. In fact, 83% of dealers say that featuring multiple pictures of a car leads to a higher quality buyer.¹ Why? Because it gives consumers more of the information they're looking for up front, so by the time they call or email you about a vehicle, they are closer to actually purchasing it.

Here are a few quick tips when using MultiPhotos:

1. Show it off. Feature the car from several angles.
2. Share the inside story. Be sure to show the interior of the car.
3. Promote your dealership. Include your dealership sign or marquee in the background of at least one of the photos to build your brand.
4. Reveal it all. Don't be afraid to show an imperfection or damage because a full disclosure builds trust and can help close the sale.
5. Be creative. Feel free to feature a picture of the corresponding salesperson. It makes your listings more personal.

It's time to give your buyers the complete picture and supercharge your sales with higher quality traffic. Click here and learn more about MultiPhotos.

1. Magid Associates, Inc., "Dealer Understanding and
Evaluation of Online Merchandising," December 2004.