Cars.com DealerADvantage

CPO Vehicles Drive Consumer Interest

admin — Tue, 16 Jun 2009 18:19:02 +0000

Create More Sales from Your Used-Car Phone Calls

Managing Editor — Tue, 16 Jun 2009 15:50:42 +0000

By Bobby Malatia, Kain Automotive

It is no secret that the used-car market is sustaining many dealerships across the country as the public is inquiring less and less on new cars. Unfortunately, this increase in activity does not necessarily translate into more sales if the opportunities are not being handled correctly.

Let’s Get Personal

Managing Editor — Tue, 16 Jun 2009 15:45:15 +0000

By Richard F. Libin, Ward's Dealer Business For many, the internet and the ease of email and texting are seen as magic bullets that help speed car sales and lower overhead.

Drive Sales With CARS: Get Ready to Cash In on New Incentives

Managing Editor — Tue, 16 Jun 2009 15:35:51 +0000

Cars.com Podcast

Managing Editor — Tue, 16 Jun 2009 15:24:22 +0000

As a salesperson, you know the important role price plays in the sales process. So why leave it to chance? While some dealers use intuition or wishful thinking to price their cars, others rely on sophisticated internet-based tools. To calculate the price, these tools take several key factors into account: local supply and demand; the [...]

More Money

Managing Editor — Tue, 16 Jun 2009 15:17:40 +0000

Although new-car sales are slumping in 2009, automotive retail experts report that used-car gains are helping to offset industry losses. At CNW Research, president Art Spinella recently projected 40 million units for the year amid wider availability of consumer credit, providing franchise and independent stores an opportunity to capture additional revenue. "Every sale is important," echoed Huey Long, BDC and internet sales manager for Astorg Motor Co. in Parkersburg, W.Va. "Used cars are on the rise, probably more so in the past two years than in quite some time. Shoppers are looking for lower-cost options to buying new that still come with a great warranty." As you develop your plan of attack for the next six months, let's look at how you can win more than your fair share of the business.

Response Received

Managing Editor — Tue, 16 Jun 2009 15:13:11 +0000

Ever wondered why those carefully crafted emails sit unanswered in prospects' inboxes? So has Joe Webb, and he has a theory.

Dealer Profile

Managing Editor — Tue, 16 Jun 2009 15:06:23 +0000

To say that Huey Long and selling cars get along like a house on fire may be making light of a serious situation. In early 2006, the Parkersburg, W.Va., man had just signed on as salesperson for Mullen Motors – a Dodge store – when flames broke out in his home.

Despite Bankruptcy News, Consumer Interest in GM, Chrysler Cars Remains Steady on Cars.com

mmaksinski — Mon, 01 Jun 2009 13:57:41 +0000

Chicago—June 1, 2009—Despite Chrysler’s bankruptcy challenges and a government-imposed deadline for GM to file for Chapter 11 bankruptcy protection, consumer interest in Chrysler and GM cars has remained steady over the past year on automotive shopping site Cars.com. As of April, searches for new and used GM cars on Cars.com were up more than 5 percent [...]

admin — Tue, 26 May 2009 19:49:46 +0000

Follow the Buyer's Lead to Win the Sale - 70% of study respondents who purchased from the responding dealer were contacted via their preferred communication method