A robust mobile website for your dealership lets you do more than advertise your listings with on-the-go shoppers. It also positions you to win – or save – a sale when the customer’s on the lot. Let’s look at four situations in which this tool can help move the metal.

In this video, Gilbert A. Chavez, VP of operations and GSM at Automotive Avenues in Denver, discusses how dealers cannot lose sight of the human touch when implementing technology-based solutions at their stores.

In this video, Kathy Kimmel, Cars.com director of training, discusses how the BDC can help your store with sales and service opportunities.

In this video, Vito DiPerte, Internet sales manager at Kelly Nissan, talks about the value of walk-around demonstrations to online shoppers.

Krystal Roberts, Internet manager for Advantage Chevrolet in Hodgkins, Ill., discusses the importance of setting clear expectations with and getting buy-in from the Internet sales/BDC staff.

Cliff Banks, VP and editorial director for Dealer Communications, discusses topics of interest at this week’s Digital Dealer Conference in Nashville.