“In our market, potential customers can buy the vehicles on our lot in five other places at about the same price – we all buy them from the same place, after all,” said Ricky Lopez, Internet Director at Greenway Dodge in Orlando, Fla. “The thing that sets us apart the most is our reviews.” Learn how Ricky and his store are turning Cars.com Dealer Reviews into more business.
Rob Fontano, Internet Sales Director of John Marazzi Nissan, explains how Marazzi Motors have successfully leveraged online reviews – good and bad – to give credibility to their dealership. “Dealer reviews represent an online scorecard, as people believe not only what they hear from peers by word-of-mouth, but also what they read. They add credibility to your business and provide added recognition for our dealerships and staff members,” Fontano said.
“I want to see guys really get out there and crush it, really take advantage of the market,” Cory Mosley says. “I’m all about the competition. I’m all about outsmarting and outfoxing the other guy, and that’s what I like to see.”
The old expression about there being no “I” in “team”? You might say it guides Jim Flint in his duties as the first-ever corporate director of interactive sales and marketing for the John Eagle Family of Dealerships.
At the Proctor Dealerships in Tallahassee, Fla., Alex Jefferson says he has something of a golden rule for internet sales. “Be nice,” he says. “Be nice, be nice, be nice.”
When Rob Fontano signed on last September as the internet sales director for John Marazzi Nissan, he knew right away what needed to change in the department. “Everything,” he says. “There wasn’t anything going on that I thought was exceptional. I didn’t see a lot of bright spots in it, so I just kind of dismantled it.
As Carriage Car Co.’s Bob Bower tells it, the story of how he started selling cars begins with a bit of intrigue and an offer he couldn’t refuse.