Cars.com Advertising Policies

Cars.com looks to create a safe and fair advertising environment for its dealer customers ("Advertisers") and Cars.com Site users. To this end, Cars.com expects all Advertisers to comply with the following Policies. Please note that each Advertiser is responsible for complying with the Policies below. Cars.com reserves the right, in its sole discretion, to monitor compliance with the Policies and to enforce the Policies, but assumes no obligation to do so. Cars.com reserves the right to modify these Policies at any time without written consent or prior notice.

Be Truthful

All vehicle advertising on the Cars.com Sites must be accurate and truthful in accordance with applicable laws. Vehicle advertising should accurately describe the vehicle and its location, and the price listed in the "Price" field must be the purchase price for the vehicle available to any buyer. The advertised price should not reflect any discounts, rebates or down payments on the vehicle. Any vehicle advertised must be available for purchase by consumers directly from the Advertiser at the dealership location identified in the listing. If Advertiser has multiple dealership locations, Advertiser is responsible for ensuring that vehicle listings accurately and only reflect the inventory at each location that is advertising with Cars.com. It is the responsibility of each Advertiser to review their listings on the Cars.com Sites and to confirm their accuracy. If an Advertiser is found to be submitting inaccurate or misleading vehicle listings, Cars.com will work with the Advertiser to update the listings. If the Advertiser cannot or will not adjust the offending listings, Cars.com reserves the right to remove the listings from the Cars.com Site without notice. The Cars.com Sites support advertising for non-recreational, non-commercial vehicles which are mass produced and intended for sale within the U.S.  Do not post listings for unsupported vehicles which include, without limitation, heavy-duty trucks, conversion vans, cab/chassis pickup trucks, cutaway vans, neighborhood electric vehicles, kit cars, aftermarket-modified vehicles, and similar vehicles.

Remove Sold and Unavailable Inventory

All sold or otherwise unavailable inventory must be removed from the listing feed or manually removed by the Advertiser as soon as such vehicle is sold or no longer available for sale. If Cars.com finds listings for sold or otherwise unavailable inventory on the Cars.com Sites, they will promptly be removed without notice.

Do Not Submit Illegal, Inappropriate or Offensive Content

Illegal, inappropriate and offensive content is strictly prohibited on the Cars.com Sites. Examples of such content include any content that Cars.com deems infringing, disparaging, libelous, defamatory, pornographic, obscene, sexually explicit, illegal or otherwise inappropriate or in poor taste. Cars.com may reject or remove any such content from the Cars.com sites without notice.

Do Not Include Your Local Business Phone Number in Seller's Notes or Dealer Profile

As part of a subscribing member to Cars.com, you will receive a unique Cars.com toll free number which will route all of your phone inquiries from Cars.com to your business phone. Cars.com reserves the right to replace any appearance of your local business number in the Seller’s notes or on your dealer profile page with your assigned toll free number.

Do Not Include Links or HTML in Seller's Notes or Dealer Profile

Hyperlinks and HTML are prohibited from inclusion in the Seller's Notes for vehicle listings and on the dealer profile page. In the event that Cars.com finds hyperlinks and/or HTML in Seller's Notes or on the dealer profile page, Cars.com, in its sole discretion, may reject or remove the hyperlinks and/or HTML or reject or remove the whole listing from the Cars.com Sites without notice.

Protect User Data

In the course of using the Cars.com products, Advertisers will receive personally identifiable information such as name, address, phone number and email address regarding Cars.com Site users through email and phone leads, reporting and otherwise ("User Data"). Cars.com expects that each of its Advertisers will treat such User Data in a responsible manner. As such; Cars.com requires that Advertisers use User Data solely to fulfill user requests and to provide customer service. Advertisers are not to sell, lease, license, sublicense or otherwise distribute or transfer User Data to third parties (other than to third parties like lead management providers who provide services related to the permitted uses on behalf of Advertiser) or use User Data in any other unauthorized manner, including, without limitation, for unsolicited mass distribution of information or email, "spam", "junk mail" or direct marketing campaigns.

Respond to Leads Promptly

Cars.com expects that its Advertisers shall respond to consumer email and phone inquiries in the manner requested by the consumer within 4 business hours from the time the inquiry is received. Cars.com further expects that its Advertisers will respond to consumers in a prompt, honest, courteous and professional manner.

Be Professional when Responding to Reviews.

Read and respond to all reviews in a timely manner. Any responses should be polite and honest. If responding to a negative review, never use threatening, harassing, profane or otherwise inappropriate language. Cars.com reserves the right to reject any review content or any response at any time and without notice.

Images and Video

Images and videos posted by dealers on Cars.com are intended primarily to depict the vehicle being sold. Images and videos may also be used for general dealership branding and informational purposes.  Unless otherwise expressly permitted by Cars.com, images and videos posted by dealers within Vehicle Detail Pages may not be used to promote special offers, prices other than the price offered in the listing itself, or to model potential payments or financing.  Cars.com reserves the right to suppress any images or videos which do not comply with this section.

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