Stat of the week: Four out of five car shoppers use a smartphone for research

Posted by on Aug 18, 2014

mobile showrooming, automotive, automotive marketing, internet sales

Whether standing in line at the local coffee shop, working at the office or relaxing at home after a long day, modern consumers are always connected to their mobile devices. Easy-to-use smartphones allow shoppers to have information at their fingertips no matter where they are, making mobile research a game-changer when it comes to car sales. Recent research shows that 81% of car shoppers use a smartphone to do research during the car shopping process, requiring dealerships to fundamentally change the way they market to prospects. To be successful with today's mobile-savvy car buyers, dealerships need to go beyond traditional channels and reach shoppers where they spend the most time shopping - online and mobile. Get started by learning about the latest mobile trends in our recent ebook, Navigating Mobile Marketing.

Related: The 5 most important questions to ask when investing in mobile media

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