Each year, Mobile Marketer Magazine selects an exclusive group of women to represent what they see as the future of mobile marketing – Mobile Marketer’s Mobile Women to Watch 2013.
Coming from companies like Coca-Cola and Google, the prestigious list includes individuals who view mobile not as simply a new technology, but as a greater shift in how consumers engage with businesses and interact with the world around them.
We’re proud to announce that Cars.com’s Senior Director of Mobile, Sharon Knitter, was selected to be part of this year’s list.
Since Cars.com was the first online automotive marketplace to launch a mobile site in 2007, Sharon has worked to establish Cars.com as the leading mobile destination for in-market car shoppers.
“I am proud that we have continued to evolve and be at the forefront in mobile since 2007,” said Knitter. “A successful mobile strategy has to take a long-term approach and continue to change and develop as devices and consumers embrace the technology.”
Looking forward to 2013, Knitter and her team seek to better understand cross-device usage and develop seamless integration between desktop and mobile experiences for car shoppers.
“It's much more about time, place and screen size than about mobile,” said Knitter, suggesting that consumer behavior varies depending on circumstance and device type. “For example, we're seeing our iPhone app users be three times more likely to access a map to a dealership than desktop users, indicating that we need to be thinking about conversion differently in how we report on dealer performance."
Knitter’s perspective reinforces the 2012 Cars.com Nielsen study that suggests both growing adoption and device-specific behaviors related to mobile. In fact, mobile traffic accounts for roughly 30% of all of Cars.com website activity – a number that will likely rise in the coming year.
Mobile Marketer’s annual list helps highlight the contributions of the individuals on it, while also setting the stage for more women to influence the mobile landscape.
“Perhaps seven to 10 years ago, mobile was seen as more of a technological industry, and those industries tend to be more male than female,” said Knitter. “As we see mobile continue to grow, the opportunities for women and the attractiveness of these opportunities to women will also grow.”
Please join us in congratulating Sharon on this outstanding achievement.
Click here to download Mobile Marketer’s Women to Watch of 2013.
Follow Sharon on Twitter @SKnitter