Understanding the new and improved Cars.com MarketDrive report

Understanding how car shoppers navigate your dealership’s used vehicle inventory is critical to success. As consumer behavior becomes more information-driven and spans across desktop and multiple mobile platforms, the metrics dealers look at to understand shopper activity and advertising performance must adapt as well.

With this in mind, Cars.com has launched its all-new MarketDrive report, sharing more actionable information about shoppers’ awareness and consideration of your used inventory and your dealership. While many of the metrics used to evaluate your used-car performance will remain the same, MarketDrive now includes vital information about how your dealership compares to the competition, as well as mobile shopper activity, more audience insights and important stats about your online reputation.

Click the labels in the “Section” column for an in-depth look at each component of the new Cars.com MarketDrive Report.

Section	Metric	What it measures	How you can use it to drive better performance
Dealer Profile	Dealership Type	How your store compares to your competition	Know how your dealership stacks up against your market Make better decisions about future inventory acquisition
Audience and Awareness	Local Visits	Total visits to Cars.com in your local market	Understand your customers and the qualified audience of in-market car shoppers on Cars.com
	Visitis from a Mobile Device	Percentage of traffic to Cars.com coming from a mobile device, as well as the number of mobile searches in close proximity to your store	Understand mobile shopping trends
	Impressions by Product	Impressions your dealership receives, compared with the market average	Learn how your dealership’s impressions compare in your market Track how improvements in your pricing and merchandising strategies can impact performance Identify additional opportunities to showcase your brand and inventory on Cars.com
Consideration	Merchandising	How well your store has showcased your inventory on Cars.com	Identify opportunities for better merchandising
Consideration	Leads / Contacts	The number of leads, contacts and walk-in indicators received by your dealership	Understand the many ways shoppers on Cars.com connect with your store Identify possible correlations with walk-in traffic
Conversion	Inventory Engagement	The average age of vehicles removed in the last 30 days, as well as the level of shopper activity driving those potential sales	Understand the connection between inventory turnover and the exposure and consideration those vehicles received
Mobile Search Activity	New / Used Mobile Search Activity	The number of mobile searches within a 20 mile radius of your dealership	Understand mobile shopper activity in your area and identify possible walk-in traffic
Dealer Reviews	Dealer Performance	Total number of dealer reviews within the last 30 days and overall, as well as your store’s rating	Understand how your dealership’s reputation appears to shoppers on Cars.com Track how your store’s reputation ranks within your market

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