Ready-to-Buy Shoppers Step Up Internet Use

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Reporting from the recent J.D. Power and Associates Automotive Internet Roundtable, Ward’s Dealer Business writes that car buyers make greater use of the web as they near the time of purchase:

Buyers do much research online, especially at third-party sites that list vehicle inventory. Inventory searches and build-your-own-vehicle configurators “are the biggest hits,” says Scott Kane, J.D. Power’s research manager-U.S. automotive division.

Internet users also often visit sites containing vehicle reviews and trade-in values, he says. “New-car buyers engage more with the top third-party sites throughout the shopping process.”

Read the full article here.

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