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	<title>Comments on: Lights, Camera, Sold</title>
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		<title>By: RipperP</title>
		<link>http://dealeradvantage.cars.com/da/2009/05/lights-camera-sold/comment-page-1/#comment-802</link>
		<dc:creator>RipperP</dc:creator>
		<pubDate>Fri, 05 Jun 2009 15:08:55 +0000</pubDate>
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		<description>If dealers and sellers want a more controlled, measurable and viral experience than just uploading to YouTube, they have the option of creating their own, customized, branded  video experience on their sites with Magnify.net&#039;s &quot;Video 2.0&quot; platform. Retailers like Zappos (Zappos.tv) and Etsy have been using the platform to better engage their customers and drive transactions.</description>
		<content:encoded><![CDATA[<p>If dealers and sellers want a more controlled, measurable and viral experience than just uploading to YouTube, they have the option of creating their own, customized, branded  video experience on their sites with Magnify.net&#8217;s &#8220;Video 2.0&#8243; platform. Retailers like Zappos (Zappos.tv) and Etsy have been using the platform to better engage their customers and drive transactions.</p>
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