Comments on: Are Your Ad Dollars Working? http://dealeradvantage.cars.com/da/2006/10/are-your-ad-dollars-working/ Free enewsletter filled with articles to help you maximize your advertising investment. Thu, 19 Nov 2009 21:04:53 +0000 http://wordpress.org/?v=2.8.6 hourly 1 By: Tony Brueski http://dealeradvantage.cars.com/da/2006/10/are-your-ad-dollars-working/comment-page-1/#comment-80 Tony Brueski Tue, 02 Sep 2008 22:09:36 +0000 http://dealeradvantage.cars.com/da/2006/10/are-your-ad-dollars-working/#comment-80 You hit it on the head! Just asking "what brought you in today", and using that answer as the only weight as to where your seeing an effective turn around is not accurate at all. Another big key in car marketing and getting accurate feedback is STANDING OUT. This does not mean screaming, being annoying in your message, or over the top. It means being different from your competitors. I've seen so many cities where a 4 major dealerships marketing strategy is almost exactly the same. When you sound just like the competitor, guess what, you're also doing an advertisement for them. As they are for you too. This goes fars as to raising awareness in a marketplace for a "X-brand" of cars, but nothing for "X-Name" of dealership. Sound different and look different than your competitors to realy get a true picture of how your marketing is working, and drive more qualified people into your dealership. Tony Brueski You hit it on the head! Just asking “what brought you in today”, and using that answer as the only weight as to where your seeing an effective turn around is not accurate at all.

Another big key in car marketing and getting accurate feedback is STANDING OUT. This does not mean screaming, being annoying in your message, or over the top. It means being different from your competitors. I’ve seen so many cities where a 4 major dealerships marketing strategy is almost exactly the same. When you sound just like the competitor, guess what, you’re also doing an advertisement for them. As they are for you too. This goes fars as to raising awareness in a marketplace for a “X-brand” of cars, but nothing for “X-Name” of dealership. Sound different and look different than your competitors to realy get a true picture of how your marketing is working, and drive more qualified people into your dealership.

Tony Brueski

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