“As the world moves from analog to digital, what is your plan?” asked Avinash Kaushik, Google Digital Marketing Evangelist, as he started his Digital Dealer keynote presentation. “Rethink the way you’re finding people and influencing them.” Last week at the Digital Dealer Conference in Orlando, Florida, over 2,000 members of the automotive community came together to [...]
“We all have blue Chevrolets,” said David Johnson, General Manager of Byers Automotive Group. “The experience we show online is what gets [customers] in the door.” Nick Hummer, Cars.com Director of New Car Strategy started day two of Digital Dealer 14 with a panel of dealers discussing their keys to success in the new car [...]
“How much would you pay for honest feedback?” Jack Simmons, Cars.com Dealer Trainer, asked a crowd of over 60 attendees at his Digital Dealer workshop yesterday, “Leverage Reviews to Impact the Bottom Line.” The consensus among the group was clear – receiving honest feedback about their stores is priceless. The workshop, targeted toward internet sales [...]
Over the past month, we’ve tested a new email campaign at Cars.com to further engage consumers in the shopping process and drive them closer to purchase. Ultimately the goal was to drive additional exposure for you, our dealers. Early results indicate that consumers were very receptive to this relevant content and that dealers were benefiting [...]
Q: Why is Cars.com emailing shoppers after they contact my dealership? A: Before our email campaign started, 58% of shoppers who submitted an email lead on Cars.com returned to our site. That tells us shoppers are still actively engaged in the decision making process and proactively researching their alternatives long after submitting their first email. With [...]
Implementing a process to collect and promote quality online reviews takes an entire team. As a general manger, owner, or individual team member, you may understand how reviews serve an important role in showcasing the way your store treats customers, but have hit roadblocks when conveying that importance to the entire staff. If you’re having [...]
With more than 30 years of automotive experience, including 20 years at his family-owned dealership, David Kain of Kain Automotive offers a wealth of industry knowledge to the dealers he consults on a daily basis. The DealerADvantage team caught up with David at this year’s NADA Convention, where he shared his perspective on a number [...]