Local Audience Profile

Who's Shopping on Cars.com?

Posted by on Dec 15, 2014

Cars.com knows car shoppers. With 30 million consumer visits each month and a wealth of data on shopping trends, we have a unique view of the multi-faceted process of buying a vehicle.

Cars.com most-searched vehicles by city and state

[Infographic] Most-Searched Vehicles on Cars.com by City and State

Posted by on Dec 12, 2014

In an analysis of shopper activity on Cars.com, the Ford F-150 proved to be the most-searched new-vehicle in 30 of the 50 states, accounting for the majority of interior states. However, several locales proved to be as diverse as their populations, with the Ford Mustang and Jeep Grand Cherokee splitting favor among residents from major metropolitan areas.

Email opens by device via MoveableInk

3 Mobile-Friendly Tips for Sending Dealership Emails

Posted by on Nov 24, 2014

Though the majority of car shoppers choose not to contact a dealership via email before visiting the showroom, keeping these three basic tips in mind as part of a comprehensive mobile marketing strategy can help ensure the emails your store does send land safely in the hands of consumers.

83 percent star ratings

Insight of the week: Consumers scan star ratings regardless of reading reviews

Posted by on Nov 21, 2014

The direct customer feedback within online reviews provides great context to shoppers who are looking to understand the experience your dealership provides. Not only do verbatim comments call out the stellar (or poor) service of individual staff members, they help identify process issues and dealership needs, a benefit to both the dealership and consumers. However, the impact […]