Each year, Cars.com editors spend hundreds of hours test driving new and newly designed vehicles, sharing their expert point of view to help consumers find the right car. But out of all the vehicles our editors get behind the wheel of, which one is the best, and why? As you might imagine, it's common question among […]
Over the course of four days, more than 20,000 dealer principals, managers and allied industry members descended into San Francisco for the 98th annual NADA convention and expo. Spending time networking, sharing best practices and learning about important dealership trends and issues, the community of automotive professionals was eager to engage in new ways to push the industry forward. If […]
Cars.com announced today it will unveil its first program designed specifically to help differentiate dealership service departments. RepairPal Certified, launching at NADA 2015 in San Francisco, is a certification badge developed in partnership with RepairPal, for qualified franchise dealerships that distinctively verifies trusted service departments. The badge assures consumers that a dealership’s service department has […]
How do third-party websites and dealership websites work together to influence shoppers and drive sales? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites.
With fewer than 10 days until the biggest automotive event of the year, time is running out to get your NADA plans in order. This year's Convention and Expo is set to be the best yet, so be sure to check the following items off your list as you head to San Francisco. Set an appointment […]
For consumers, online videos provide an easy, low-impact way to learn about new products and services. From flat-screen TVs to bowling balls, if there’s someone shopping for a product online, you can bet there’s an informative demo or buying guide to be found in video format. In automotive, savvy dealerships can take advantage of this by […]
On the heels of the holiday season, MarketingLand's Greg Sterling shares new data related to mobile usage over the peak shopping window. Despite mobile accounting for approximately 45% of all retail traffic, Sterling reflects on how many retailers and brands still offer consumers a sub-par mobile shopping experience.