Stat of the week FB millennial buying 12 month

Insight of the Week: Millennials Outrank General Population in Car Buying Intent

Posted by on Feb 27, 2015

With innovations like ride sharing apps and short-term rental programs, many dealers have concerns about the future of car ownership, particularly among millennials. But while young consumers have new transportation options, the reality is that most still need (and want) to own a vehicle. In 2014, the 18-34 age group accounted for 26 percent of all new-vehicle sales, making […]

Service review example

3 Tips for Replying to Online Reviews About Your Service Department

Posted by on Feb 4, 2015

If a service customer called and left an angry message on your Dealer Principal’s voicemail, would they have their call returned? Of course they would. But when customers leave online reviews about their service experience, they're often not treated with the same sense of urgency. In fact, only about one-third of dealer reviews on have been replied to. Whether it’s […]

January 2015 new-car sales

Top 10 Best-Selling Cars: January 2015

Posted by on Feb 4, 2015

Making for a roaring start to 2015, January new-car sales closed the month up 14.8 percent, with the largest seven automakers reporting figures. Demand for pickup trucks, SUVs and small cars drove sales nationwide, with the Ford F-Series retaining its top stop as the leader in total monthly sales. Cold temperatures across much of the United […]

Luxury Shopper Profile

Getting To Know The Luxury Car Shopper

Posted by on Feb 2, 2015 knows Luxury car shoppers. With approximately 45% of our users considering Luxury vehicles, understanding how to approach this cohort of shoppers is essential to being successful on A growing segment, Luxury sales were up as much as 7% last year, and they're expected to continue to grow in 2015. So what makes this group of shoppers so […]

c-class image copy

Unveiling the Best Of 2015 Award Winners

Posted by on Jan 29, 2015

Each year, editors spend hundreds of hours test driving new and newly designed vehicles, sharing their expert point of view to help consumers find the right car. But out of all the vehicles our editors get behind the wheel of, which one is the best, and why? As you might imagine, it's common question among […]


Recap: Digital Insights, Service Take Center Stage at NADA 2015

Posted by on Jan 27, 2015

Over the course of four days, more than 20,000 dealer principals, managers and allied industry members descended into San Francisco for the 98th annual NADA convention and expo. Spending time networking, sharing best practices and learning about important dealership trends and issues, the community of automotive professionals was eager to engage in new ways to push the industry forward. If […]