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Stat of the week: Four out of five car shoppers use a smartphone for research

Posted by on Aug 18, 2014

Whether standing in line at the local coffee shop, working at the office or relaxing at home after a long day, modern consumers are always connected to their mobile devices. Easy-to-use smartphones allow shoppers to have information at their fingertips no matter where they are, making mobile research a game-changer when it comes to car sales. Recent research […] in the news - August 15, 2014

Posted by on Aug 15, 2014

From mobile best practices to summer incentives, here's a recap of this week's top news stories related to Showrooming shoppers Training manager Ed Woelfle shared tips on how to instill trust in shoppers using mobile devices on the lot, while also sharing insights gained from our recent On Lot Mobile Use study during an interview […] webinar: Path to Purchase

[Webinar] Digital influence: How online research keeps auto shoppers in control

Posted by on Aug 11, 2014

Are you curious what drives car shoppers to your dealership? In our upcoming webinar, we'll be sharing new research to help both dealers and manufacturers understand how various marketing channels influence consumer buying decisions. From TV and radio to independent research sites and dealership websites, analyst Simon Tiffen and training manager Jack Simmons will discuss the complex route shoppers take […]

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Stat of the week: Smartphone ownership nears three quarters of U.S. population

Posted by on Aug 11, 2014

Each month, more and more consumers exchange outdated feature phones for new, online-capable smartphones. A rapidly growing trend, comScore reports that there are now more than 173 million active smartphone users in the United States, approximately 72% of the total market. Moreover, top digital marketing analysts predict that total share of smartphone users could easily surpass three quarters […]

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How mobile “showrooming” has changed the car sales process

Posted by on Aug 4, 2014

With more than 167 million active smartphone subscribers nationwide, there’s no question that smartphone use has reached a tipping point in the United States. Look no further than a table at a busy restaurant or a crowded city park to see people more engaged with their devices than with those who are right in front of […]

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Stat of the week: Millennials outpace Gen-X in new vehicle sales

Posted by on Aug 4, 2014

A new report by J.D. Power and Associates shows a growing number of Gen-Y consumers are buying new vehicles in the United States, a positive sign for dealerships across the country. Bolstered by an improving job market and healthy lease and inventive offers, Gen-Y buyers (26%) have outpaced Gen-X buyers (24%) in share of total […]