Service 9 years

Insight of the Week: Service Retention Plummets After Nine Years

Posted by on Jul 6, 2015

It’s no small task to keep customers coming back to your dealership for service after the sale. Thanks to stiff competition from big box service chains and local repair shops, retention is perhaps the single greatest challenge for dealership service departments, and the numbers show it. According to a recent study by market research firm […]

PPT Graphics-04

An Introduction to RepairPal Certified

Posted by on Jun 15, 2015

As vehicles age, consumers frequently turn away from dealerships for service and routine maintenance, opting to go to national chains or local repair shops instead. Even with competitive prices, certified technicians and added amenities, most franchise stores still face an uphill battle to retain customers for the lifetime of their vehicle. The underlying reason for this is a gap in […]

7 Reasons Reviews

7 Reasons to Reconsider Online Reviews

Posted by on Jun 6, 2015

In little more than a decade, online reviews have transformed from a small feature for restaurants and bars to an essential component of nearly every consumer transaction. A breakthrough innovation, thousands of dealerships across the county are now using dealer reviews to their advantage on a daily basis; however, many have yet to get started. Whether your dealership has […]

millennial pt 2

Millennials Quick to Connect with Independent Research Sites

Posted by on Jun 2, 2015

Contrary to the common misconception, Millennial consumers are very much interested in purchasing vehicles. In fact, they now account for a larger percentage of U.S. new-vehicle retail sales than Gen X (26% vs. 24%). But even though Millennials are a unique and growing audience for automotive marketers, they’re often overlooked and grouped alongside their older […]

1M Dealer Reviews

Cars.com Reaches 1 Million Dealer Reviews, Offers Enhanced Site Experience to Automotive Consumers

Posted by on May 26, 2015

Cars.com announced today it has received more than 1 million consumer-generated online reviews since the site feature first launched just four years ago. "We're proud to reach 1 million reviews for our dealer customers. It shows just how engaged Cars.com shoppers are during the dealership visit and the value they put on reviews in choosing […]

Automotive Merchandising Tips, Automotive Marketing

The Case Against ALL CAPS: No-Nonsense Advice for Writing Vehicle Comments (and Other Dealership Content)

Posted by on May 13, 2015

When writing vehicle comments, pages for your website and other dealership-related content, it’s easy to get swept up by formatting gimmicks that (in theory) draw attention to your words. The car business is competitive, and it’s understandable to think that extra characters, added punctuation and constant capitalization might provide a leg up on local rivals. But […]

Cap City Nissan Dealer Reviews, Cars.com Reviews

5 Simple Ways to Promote Your Dealership’s Online Reviews

Posted by on May 12, 2015

It sounds like a tough task, but promoting your store’s online reputation can be easy if you put the right processes in place. And given that 91 percent of car shoppers reference reviews when selecting a dealership, showing off a high quality rating could make the difference between a shopper choosing your dealership over a competitor […]