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8 Simple steps for building a rock star Cars.com Dealer Profile

Posted by on Oct 30, 2014

Car shoppers care about more than your inventory when buying a new or used vehicle. They want to know about your dealership, the way you do business and how they can expect to be treated if they stop by the lot. On Cars.com, your Dealer Profile does just that. It helps shoppers learn about your dealership, get […]

Jesse Toprak,

Cars.com Projects Highest October SAAR Since 2007

Posted by on Oct 29, 2014

Cars.com forecasts October light, new-vehicle sales will hit 1,282,000 units, up 6.4 percent year-over-year and up 2.9 percent from September. A SAAR of 16.3 million is expected for the month, an increase of 6 percent from October 2013 and a decrease of 0.8 percent month-over-month. This marks the highest October SAAR since 2007. "Lower gas […]

Cars.com

Cars.com in the news - 10/27

Posted by on Oct 27, 2014

From major company announcements to takeaways from DrivingSales Executive Summit, here's a recap of this week's top stories featuring Cars.com. Mitch Golub’s Announcement On October 23, Mitch Golub announced his decision to step down from his role as president of Cars.com. Several media placements and social comments followed this news, including an article on DrivingSales […]

Consumer car shopping habits, automotive marketing reserach

Insight of the week: Two-thirds of shoppers see digital as their "go-to" source

Posted by on Oct 24, 2014

The average consumer spends weeks, sometimes months, researching their purchase when shopping for a new car. Most try to have every detail covered, every question accounted for. And as they move back and forth between independent research sites and manufacturer websites, dealer websites to search engines, the bulk of the heavy lifting takes place online, where […]

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[Webinar archive] Using Big Data to Find the Highest Quality Car Shoppers

Posted by on Oct 16, 2014

Lower bounce rate, more page views, better conversion - what's the true impact of indirect referral traffic from Cars.com? Watch the replay of our recent webinar,  Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality  and behavior of visitors to the dealership group's websites. In […]

Unpacking Big Data - Groove Automotive Dataium Case Study

[Case study] Unpacking big data: Analyzing online shopper behavior beyond the last click

Posted by on Oct 14, 2014

What can 196,000 unique visitors tell us about the relationship between independent research sites like Cars.com and traffic to dealership websites? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites. Cars.com […]