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Cars.com Offers Service Certification, Helps Franchise Dealers Stand Out Amid Rising Competition

Posted by on Jan 22, 2015

Cars.com announced today it will unveil its first program designed specifically to help differentiate dealership service departments. RepairPal Certified, launching at NADA 2015 in San Francisco, is a certification badge developed in partnership with RepairPal, for qualified franchise dealerships that distinctively verifies trusted service departments. The badge assures consumers that a dealership’s service department has […]

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Get Ready to Dominate Digital at #NADA2015

Posted by on Jan 13, 2015

With fewer than 10 days until the biggest automotive event of the year, time is running out to get your NADA plans in order. This year's Convention and Expo is set to be the best yet, so be sure to check the following items off your list as you head to San Francisco. Set an appointment […]

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Insight of the Week: Digital Video Consumption Slowly Fades from PCs

Posted by on Jan 12, 2015

For consumers, online videos provide an easy, low-impact way to learn about new products and services. From flat-screen TVs to bowling balls, if there’s someone shopping for a product online, you can bet there’s an informative demo or buying guide to be found in video format. In automotive, savvy dealerships can take advantage of this by […]

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Top 10 Best-Selling Cars: December 2014

Posted by on Jan 9, 2015

Closing out a robust year of new-car sales, full-size pickups, SUVs and crossovers helped drive the market to reach more 16.5 million units for the year, up nearly 6% from 2013. The average transaction price in December was $31,550, making last month the highest ATP of 2014. A positive for both dealerships and manufacturers, all signs […]

View from the Top – Greg McGivney

Greg McGivney Talks Service, the Road to NADA 2015

Posted by on Jan 8, 2015

Most dealerships do a great job on the sales side to promote to attract customers online, but can the same be said for service? Cars.com's Greg McGivney sits down with CBT News to share how service department marketing have evolved and what your dealership can do to get ahead.