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[Webinar archive] Using Big Data to Find the Highest Quality Car Shoppers

Posted by on Oct 16, 2014

Lower bounce rate, more page views, better conversion - what's the true impact of indirect referral traffic from Cars.com? Watch the replay of our recent webinar,  Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality  and behavior of visitors to the dealership group's websites. In […]

Unpacking Big Data - Groove Automotive Dataium Case Study

[Case study] Unpacking big data: Analyzing online shopper behavior beyond the last click

Posted by on Oct 14, 2014

What can 196,000 unique visitors tell us about the relationship between independent research sites like Cars.com and traffic to dealership websites? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites. Cars.com […]

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Sam Swope Honda World: October's #newcarface featured dealership

Posted by on Oct 8, 2014

Over the past three months, hundreds of happy car buyers have shared their #newcarface photos with Cars.com for a chance to win up to $25,000 toward their car loan payment. Many have even taken the opportunity to give a shout out to their favorite local dealer. And to thank these dealerships for helping us remove […]

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Insight of the week: 4 of 5 consumers look online for vehicle service

Posted by on Oct 6, 2014

Direct mail, coupons, print ads - some of the most common tactics used by dealerships to market their service departments are rapidly falling out of sync with the way consumers research and shop for services. And with fierce competition by major vehicle maintenance chains, dealerships should be wary of putting their fixed-ops profits at risk. A survey by […]

Cars.com in the news - 10/6

Posted by on Oct 6, 2014

From tips for promoting online reviews to the official sale of Cars.com, here's a recap of this week's top stories featuring Cars.com. Online Reviews In a new video on CBT News, anchor Russell Brown shared five simple tactics dealers can use to promote online reviews on Cars.com and other reviews sites. GM Chief Analyst Jesse Toprak shared thoughts […]

Groove speakers twitter

[Webinar] Using big data to find the highest quality car shoppers

Posted by on Sep 30, 2014

Where does my dealership’s website traffic really come from? Are all my referrals – direct and indirect – equal? How do I know which of my visitors convert, and why? These are some of the most important questions dealerships ask when evaluating the performance of their website, as well as their marketing mix as a […]