in the news - 10/31

Posted by on Oct 31, 2014

From the Chicago Tech scene to industry trends, here's a recap of this week's top news stories featuring Chicago Tech Community was recognized by Built In Chicago as one of the Top 100 Digital Companies in Chicago, coming in at #7 in terms of of total Chicago-based employees. October Sales Trends Following's […]

top 3 offline FB

Insight of the week: Consumers value offline experiences, not advertising

Posted by on Oct 31, 2014

Would rather provide award-winning customer service at your dealership or be recognized for having an award-winning television commercial? Which would help sell more cars? Not to be discounted by larger shifts towards digital research, offline information still plays an important role in the car shopping process. However, the offline marketing tactics dealerships frequently employ (e.g., TV, radio, outdoor and […]

Al spitzer main

8 Simple Steps for Building a Rock Star Dealer Profile

Posted by on Oct 30, 2014

Car shoppers care about more than inventory when buying a new or used vehicle. They want to know about your dealership, the way you do business and how they can expect to be treated if they stop by the lot. On, your Dealer Profile does just that. It helps shoppers learn about your dealership, […]

Jesse Toprak, Projects Highest October SAAR Since 2007

Posted by on Oct 29, 2014 forecasts October light, new-vehicle sales will hit 1,282,000 units, up 6.4 percent year-over-year and up 2.9 percent from September. A SAAR of 16.3 million is expected for the month, an increase of 6 percent from October 2013 and a decrease of 0.8 percent month-over-month. This marks the highest October SAAR since 2007. "Lower gas […] in the news - 10/27

Posted by on Oct 27, 2014

From major company announcements to takeaways from DrivingSales Executive Summit, here's a recap of this week's top stories featuring Mitch Golub’s Announcement On October 23, Mitch Golub announced his decision to step down from his role as president of Several media placements and social comments followed this news, including an article on DrivingSales […]

Consumer car shopping habits, automotive marketing reserach

Insight of the week: Two-thirds of shoppers see digital as their "go-to" source

Posted by on Oct 24, 2014

The average consumer spends weeks, sometimes months, researching their purchase when shopping for a new car. Most try to have every detail covered, every question accounted for. And as they move back and forth between independent research sites and manufacturer websites, dealer websites to search engines, the bulk of the heavy lifting takes place online, where […]