Taking advantage of new consumers trends requires both experience and vision – experience to understand what’s worked in the past and vision to take the first step forward, even when others sit back. Few have done this better than Vince Downing, General Manager of the Tom Ahl Family of Dealerships in Lima, Ohio. After attending […]
Keeping employees engaged is a challenge in nearly every industry, and automotive is no exception. The long hours and rigorous demands of dealership life bring a unique set of obstacles that require managers at all levels to be intentional about the way they lead their teams. However, in some cases, the daily grind unfortunately trumps […]
According to Rory Foster, Communications Director at Bo Beuckman Ford, the benefits of quality online reviews are two-fold: the dealership attracts new customers and individual sales associates see new, unassisted referrals. Learn how he implemented an online reputation management program to increase sales and retain service customers.
Building on a strong January, February new-car sales increased 5.3 percent, compared to a year ago. Though difficult weather conditions maintained throughout much of the country, which put a small damper on overall sales, consumers braved the winter cold to buy up new vehicles in record numbers. Bolstered by consistently low gas prices and positive home […]
If a service customer called and left an angry message on your Dealer Principal’s voicemail, would they have their call returned? Of course they would. But when customers leave online reviews about their service experience, they're often not treated with the same sense of urgency. In fact, only about one-third of dealer reviews on Cars.com have been replied to. Whether it’s […]
On the heels of the holiday season, MarketingLand's Greg Sterling shares new data related to mobile usage over the peak shopping window. Despite mobile accounting for approximately 45% of all retail traffic, Sterling reflects on how many retailers and brands still offer consumers a sub-par mobile shopping experience.
Cars.com knows mobile. With about 50% of the 30 million monthly visits to Cars.com coming from a mobile device, mobile has shifted the way we think about nearly every facet of the online car shopping experience. A massive consumer trend, comScore reports that there are an astounding 174 million smartphone users in the United States, a number that will […]