Jesse Toprak, Digital Marketing, Automotive Marketing

Why the internet is not going away

Posted by on Apr 22, 2014

When the internet started growing in popularity in the mid 90s, most dealers assumed it was a fad, not realizing the amount of change it would bring to the industry. But today, nearly all car shoppers start their search online – increasingly from their smartphone or mobile device – before ever stepping foot in a […]


Infrastructure Not In Place for Mass Adoption of Electric Vehicles

Posted by on Apr 22, 2014

As the country celebrates Earth Day, reviews fluctuations in hybrid and electric vehicle (EV) sales. The company found hybrid sales are down 15.9 percent year-over-year, while electric vehicle sales are up 21.8 percent year-over-year. “EVs are in the very early stages of becoming mainstream, and the nearly 22 percent increase from last year, compared […] Walk-in Challenge

[Contest] How do you handle "walk-in" ups?

Posted by on Apr 21, 2014

Every single day customers step onto dealership lots, research in hand, without ever submitting an email lead or calling. You may not know their names, where they’ve been shopping or what type of vehicles they’re interested in, but still you’re tasked with communicating your store’s value, highlighting appropriate inventory and ushering these “walk-ins” through your […]

Service and repair search stat wide

Stat of the week: Searching for service

Posted by on Apr 18, 2014

As Jack Simmons highlighted in yesterday’s post, dealerships face an uphill battle when it comes to connecting with service shoppers online. And one of the biggest challenges posed is reclaiming real estate for dealership service departments on search and review sites. So much so, that a recent analysis conducted by R.L. Polk revealed that dealerships […]

Jesse Recalls video

Turning recall appointments into new-car sales opportunities

Posted by on Apr 15, 2014

One of the biggest challenges for many dealerships is simply getting potential customers on the lot – hands down. But with the recent recall announcements from General Motors, Toyota and other manufacturers, hundreds of thousands of consumers will be back at their local dealership seeking information and service, potentially looking to upgrade their vehicles. Though […]