Did you miss yesterday's webinar on consumer behavior and influence? Click below to access the replay of our presentation, The Digital Influence: How online research puts car shoppers in control. In their 60 minute session, Jack Simmons and Simon Tiffen share new research highlighting how consumers navigate the innumerable sources of automotive content pushed to them throughout the car shopping […]
According to new research from Toluna, nearly two-thirds of US smartphone users check their mobile devices within fifteen minutes of waking up in the morning, as well as within fifteen minutes of going to bed. Whether checking email, looking at sports scores, reading the news or browsing social media, the data point shows how smartphones […]
In a crowded automotive ecosystem, car shoppers rely on only a small handful of trustworthy resources when researching and purchasing a vehicle, according to a new report by C+R Research. Through an independent study commissioned by Cars.com, C+R Research found that the majority of consumers demand explicit control during the car shopping process, opting to […]
As shoppers move through the buying process, it's common to go to a dealership website to learn more about a specific store, confirm pricing or check hours, often from a mobile device. But unfortunately not all dealership websites rank the same when it comes to mobile. Some are clunky versions of an original desktop site, while […]
The lines between mobile, online and traditional phone communication are quickly blurring, leading to new consumer preferences and changes in communication etiquette. While many still depend on phone calls and emails, younger consumers accustomed to ubiquitous use of text and social messaging are often comfortable connecting with just a few quick words. In fact, research from Experian shows that […]
From Cars.com's local roots to the fastest and slowest states, here's a recap of this week's top Cars.com news stories. Chicago Tech In an interview with BuiltInChicago.org, vice president of strategy, Greg McGivney, shared how Cars.com emerged from "a URL and an idea" to become one of Chicago's leading companies. Cruisin' USA Just in time for Labor Day, […]
Training Manager Ed Woelfle joins CBT News to discuss the important trend of mobile showrooming. Listen in to learn how dealerships can use transparency to build trust and win sales.