Gabriel Montano, Operations Manager at Groove Auto Group, explains why making a great first impression with car shoppers starts with nailing the basics of online merchandising and maintaining consistency throughout the shopping experience.
Making sense your dealership's website referrals can be a complicated process. But at a basic level, it's easy to divide referrals into two simple categories: direct and indirect. Knowing the difference will not only help your dealership understand web analytics reports, but also help assess the context and effectiveness of your store's digital marketing strategy. As a […]
After months of steady gains, new-car sales tapped the brakes in March, rising just 1 percent compared to a year ago. Fiat-Chrysler and Toyota saw modest year-over-year increases in sales, while Ford, General Motors, Honda and Nissan all dipped slightly. However, with a March SAAR of 17.1 million, the long-term outlook for new-car sales still […]
For a lot of dealerships, email leads are still the single most important metric in the car business. A signal of intent and an opportunity to engage, they provide a delicate line of communication between the dealership and potential customers. However, the reality is that most car shoppers don't send traditional email leads, and those that do are influenced by a […]
Taking advantage of new consumers trends requires both experience and vision – experience to understand what’s worked in the past and vision to take the first step forward, even when others sit back. Few have done this better than Vince Downing, General Manager of the Tom Ahl Family of Dealerships in Lima, Ohio. After attending […]
Keeping employees engaged is a challenge in nearly every industry, and automotive is no exception. The long hours and rigorous demands of dealership life bring a unique set of obstacles that require managers at all levels to be intentional about the way they lead their teams. However, in some cases, the daily grind unfortunately trumps […]
According to Rory Foster, Communications Director at Bo Beuckman Ford, the benefits of quality online reviews are two-fold: the dealership attracts new customers and individual sales associates see new, unassisted referrals. Learn how he implemented an online reputation management program to increase sales and retain service customers.