American Made

Ford F-150 Tops's 2014 American-Made Index

Posted by on Jul 3, 2014

This week, the editorial team released its annual American-Made Index, with the Ford F-150 taking the top spot for the second year in a row. The ranking takes into account three factors to determine how "American" cars are, including domestic-parts content (percentage of a vehicle's parts considered to be "domestic," meaning built in the U.S. […]

80% shoppers

Stat of the week: Car shoppers seek out dealership information, not just inventory

Posted by on Jun 27, 2014

Marketplace sites like are more than just inventory portals, they're one-stop consumer car shopping destinations. Because of this, consumers seek out, and value, a wide variety of content. From vehicle advice to payment information, local directories to online reviews, there are an infinite number of paths a car shopper can take while researching his or […]

3 steps service infographic

Reliability, reviews and mobile key to improving your service department's online presence

Posted by on Jun 26, 2014

With consumers turning to their computers or mobile devices to research and ultimately choose a service provider when in need of vehicle maintenance, it’s important that dealerships take the right steps to improve the way their stores show up online. But what are consumers looking for exactly? Let's break down three areas that rate heavily with consumers: Reliability […]

mobile ebook holding phone

3 Essential tips for communicating with mobile car shoppers

Posted by on Jun 23, 2014

Mobile shoppers have high expectations and fleeting attention spans. Given that the average consumer receives more than 300 emails per week – and reads most of them on a smartphone – quickly and effectively communicating your dealership’s message is essential to avoiding getting lost in the shuffle. The speed and quality of your dealership’s mobile […]

Recalls market share

Historic Auto Recalls Show Little to No Impact on Unit Sales, Market Share

Posted by on Jun 20, 2014

Despite significant international media attention, and more than 30 recalls covering nearly 14 million vehicles in the United States, the severity of General Motors’ current recall remains to be seen. However, according to chief analyst Jesse Toprak, the long-term impact on unit sales and market share will be minor if GM’s ongoing recall follows […]