The lines between mobile, online and traditional phone communication are quickly blurring, leading to new consumer preferences and changes in communication etiquette. While many still depend on phone calls and emails, younger consumers accustomed to ubiquitous use of text and social messaging are often comfortable connecting with just a few quick words. In fact, research from Experian shows that […]
From Cars.com's local roots to the fastest and slowest states, here's a recap of this week's top Cars.com news stories. Chicago Tech In an interview with BuiltInChicago.org, vice president of strategy, Greg McGivney, shared how Cars.com emerged from "a URL and an idea" to become one of Chicago's leading companies. Cruisin' USA Just in time for Labor Day, […]
Training Manager Ed Woelfle joins CBT News to discuss the important trend of mobile showrooming. Listen in to learn how dealerships can use transparency to build trust and win sales.
Whether standing in line at the local coffee shop, working at the office or relaxing at home after a long day, modern consumers are always connected to their mobile devices. Easy-to-use smartphones allow shoppers to have information at their fingertips no matter where they are, making mobile research a game-changer when it comes to car sales. Recent research […]
From mobile best practices to summer incentives, here's a recap of this week's top news stories related to Cars.com. Showrooming shoppers Training manager Ed Woelfle shared tips on how to instill trust in shoppers using mobile devices on the lot, while also sharing insights gained from our recent On Lot Mobile Use study during an interview […]
Are you curious what drives car shoppers to your dealership? In our upcoming webinar, we'll be sharing new research to help both dealers and manufacturers understand how various marketing channels influence consumer buying decisions. From TV and radio to independent research sites and dealership websites, analyst Simon Tiffen and training manager Jack Simmons will discuss the complex route shoppers take […]
Each month, more and more consumers exchange outdated feature phones for new, online-capable smartphones. A rapidly growing trend, comScore reports that there are now more than 173 million active smartphone users in the United States, approximately 72% of the total market. Moreover, top digital marketing analysts predict that total share of smartphone users could easily surpass three quarters […]