Cars.com knows car shoppers. With 30 million consumer visits each month and a wealth of data on shopping trends, we have a unique view of the multi-faceted process of buying a vehicle.
In an analysis of shopper activity on Cars.com, the Ford F-150 proved to be the most-searched new-vehicle in 30 of the 50 states, accounting for the majority of interior states. However, several locales proved to be as diverse as their populations, with the Ford Mustang and Jeep Grand Cherokee splitting favor among residents from major metropolitan areas.
At the height of the holiday shopping season, retailers across all industries are looking for new ways to connect with shoppers and boost sales. In automotive, the same is true, with model-year close outs and dealership promotions driving the final sales push of 2014. But while the holiday rush is the same as it's always been, […]
Winning over new and used car shoppers is more complex than it was just a few years ago. With the rise of online reviews, car shoppers often spend the days and weeks leading up to their dealership visit absorbing feedback others have shared about their experience.
From Black Friday deals to the L.A. Auto Show, here's a recap of last week's top news stories featuring Cars.com.
Though the majority of car shoppers choose not to contact a dealership via email before visiting the showroom, keeping these three basic tips in mind as part of a comprehensive mobile marketing strategy can help ensure the emails your store does send land safely in the hands of consumers.
The direct customer feedback within online reviews provides great context to shoppers who are looking to understand the experience your dealership provides. Not only do verbatim comments call out the stellar (or poor) service of individual staff members, they help identify process issues and dealership needs, a benefit to both the dealership and consumers. However, the impact […]