Automotive Merchandising Tips, Automotive Marketing

The Case Against ALL CAPS: No-Nonsense Advice for Writing Vehicle Comments (and Other Dealership Content)

Posted by on May 13, 2015

When writing vehicle comments, pages for your website and other dealership-related content, it’s easy to get swept up by formatting gimmicks that (in theory) draw attention to your words. The car business is competitive, and it’s understandable to think that extra characters, added punctuation and constant capitalization might provide a leg up on local rivals. But […]

Millennial Car shoppers

Introducing the 2015 Millennial Outlook

Posted by on May 7, 2015

Like all emerging generations, Millennials tend to be misunderstood by their older counterparts. Auto dealers and manufacturers have their own preconceived notions about this group — assumptions that they need to toss aside if they want to successfully connect with this generation. Millennials — generally speaking, those born between 1980 and 1995 — comprise a […]

National Dataium DS3

Indirect Web Referrals Highlight Missing Link

Posted by on Apr 30, 2015

In the same way every shopper who walks into your dealership comes with their own set of priorities, prior knowledge and motivations, every visit to your dealership’s website tells a unique story. No two visits are the same, and some are more profitable than others. But how can you sort good traffic from bad? And […]

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Using Multiple Reporting Tools to See the Big Picture

Posted by on Apr 29, 2015

With the evolution of digital, analytics have emerged as an essential tool to measure the success of your automotive marketing strategy. Though Google Analytics shows much of the activity on dealership websites, using only a single analytics platform may not necessarily tell the whole story. Multiple platforms allow marketers to start to create a more […]

Dealer Reviews, Reputation Management

Insight of the Week: Car Shoppers Likely to Review Dealerships During Work

Posted by on Apr 23, 2015

For the majority of consumers, online reviews are an essential component of the automotive research process. To better understand this behavior, Cars.com conducted a text analysis using a random sample of the nearly one million consumer-submitted reviews on our site . One of the key insights uncovered was the time during which car-shoppers were most likely […]

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Connecting with Consumers on Independent Research Sites

Posted by on Apr 22, 2015

More than just a hub to view inventory listings, consumers turn to independent research sites like Cars.com throughout their entire car shopping process to conduct research on both vehicles and dealerships. A captive audience, these focused consumers are primed for dealers and manufacturers to communication their value. Gabriel Montano, Operations Manager at Groove Auto Group, […]

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How Does Online Branding Affect Inventory Engagement?

Posted by on Apr 16, 2015

Gabriel Montano, Operations Manager at Groove Auto Group, explains why making a great first impression with car shoppers starts with nailing the basics of online merchandising and maintaining consistency throughout the shopping experience.