Cars.com announced today it will unveil its first program designed specifically to help differentiate dealership service departments. RepairPal Certified, launching at NADA 2015 in San Francisco, is a certification badge developed in partnership with RepairPal, for qualified franchise dealerships that distinctively verifies trusted service departments. The badge assures consumers that a dealership’s service department has […]
How do third-party websites and dealership websites work together to influence shoppers and drive sales? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites.
With fewer than 10 days until the biggest automotive event of the year, time is running out to get your NADA plans in order. This year's Convention and Expo is set to be the best yet, so be sure to check the following items off your list as you head to San Francisco. Set an appointment […]
For consumers, online videos provide an easy, low-impact way to learn about new products and services. From flat-screen TVs to bowling balls, if there’s someone shopping for a product online, you can bet there’s an informative demo or buying guide to be found in video format. In automotive, savvy dealerships can take advantage of this by […]
On the heels of the holiday season, MarketingLand's Greg Sterling shares new data related to mobile usage over the peak shopping window. Despite mobile accounting for approximately 45% of all retail traffic, Sterling reflects on how many retailers and brands still offer consumers a sub-par mobile shopping experience.
Closing out a robust year of new-car sales, full-size pickups, SUVs and crossovers helped drive the market to reach more 16.5 million units for the year, up nearly 6% from 2013. The average transaction price in December was $31,550, making last month the highest ATP of 2014. A positive for both dealerships and manufacturers, all signs […]
Most dealerships do a great job on the sales side to promote to attract customers online, but can the same be said for service? Cars.com's Greg McGivney sits down with CBT News to share how service department marketing have evolved and what your dealership can do to get ahead.