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“Greetings – You Now Have 5 Seconds!”
Our friends at DealerRefresh.com offer a timely reminder on the immediate rapport we can build — or lose — with a simple greeting. You can read the article here.
How Can I Add Mobile to My Internet Sales Process?
A robust mobile website for your dealership lets you do more than advertise your listings with on-the-go shoppers. It also positions you to win – or save – a sale when the customer’s on the lot. Let’s look at four situations in which this tool can help move the metal.
Take Online Chat to the Next Level
If you’re using online chat, you know the benefit of making real-time connections with in-market shoppers. Chatting with car buyers as they browse your listings creates a unique chance to answer questions, earn trust and set an appointment. “Chat is a great way to get more prospects,” says Kathy Kimmel, director of training for Cars.com. “But I’ve seen various levels of success, depending on the sales process that surrounds the chat.”
Industry Minute: Remember the Human Touch With Technology-Based Solutions
In this video, Gilbert A. Chavez, VP of operations and GSM at Automotive Avenues in Denver, discusses how dealers cannot lose sight of the human touch when implementing technology-based solutions at their stores.
Your Two Cents: How Do You Define an Internet Sale?
We often hear widely varying criteria from the dealers we meet at industry conferences and our in-market training sessions. What standards does your store use?
Click on the Comment link to share your approach.
Turbo Tips: How Can I Effectively Use My BDC?
In this video, Kathy Kimmel, Cars.com director of training, discusses how the BDC can help your store with sales and service opportunities.
Industry Minute: Walk-Around Videos
In this video, Vito DiPerte, Internet sales manager at Kelly Nissan, talks about the value of walk-around demonstrations to online shoppers.
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