Service review example

3 Quick Tips for Replying to Online Reviews About Your Service Department

Posted by on Jul 24, 2014

If a service customer called and left an angry message on your Dealer Principle’s voicemail, would that individual have his or her call returned? Of course they would, and reviews should be treated with the same urgency. When customers take the time to provide you feedback, they appreciate knowing that their feedback has been heard. Writing thoughtful […]

American Made

Ford F-150 Tops's 2014 American-Made Index

Posted by on Jul 3, 2014

This week, the editorial team released its annual American-Made Index, with the Ford F-150 taking the top spot for the second year in a row. The ranking takes into account three factors to determine how "American" cars are, including domestic-parts content (percentage of a vehicle's parts considered to be "domestic," meaning built in the U.S. […]

80% shoppers

Stat of the week: Car shoppers seek out dealership information, not just inventory

Posted by on Jun 27, 2014

Marketplace sites like are more than just inventory portals, they're one-stop consumer car shopping destinations. Because of this, consumers seek out, and value, a wide variety of content. From vehicle advice to payment information, local directories to online reviews, there are an infinite number of paths a car shopper can take while researching his or […]

3 steps service infographic

Reliability, reviews and mobile key to improving your service department's online presence

Posted by on Jun 26, 2014

With consumers turning to their computers or mobile devices to research and ultimately choose a service provider when in need of vehicle maintenance, it’s important that dealerships take the right steps to improve the way their stores show up online. But what are consumers looking for exactly? Let's break down three areas that rate heavily with consumers: Reliability […]

mobile ebook holding phone

3 Essential tips for communicating with mobile car shoppers

Posted by on Jun 23, 2014

Mobile shoppers have high expectations and fleeting attention spans. Given that the average consumer receives more than 300 emails per week – and reads most of them on a smartphone – quickly and effectively communicating your dealership’s message is essential to avoiding getting lost in the shuffle. The speed and quality of your dealership’s mobile […]