Consumer car shopping habits, automotive marketing reserach

Insight of the week: Two-thirds of shoppers see digital as their "go-to" source

Posted by on Oct 24, 2014

The average consumer spends weeks, sometimes months, researching their purchase when shopping for a new car. Most try to have every detail covered, every question accounted for. And as they move back and forth between independent research sites and manufacturer websites, dealer websites to search engines, the bulk of the heavy lifting takes place online, where […]

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[Webinar archive] Using Big Data to Find the Highest Quality Car Shoppers

Posted by on Oct 16, 2014

Lower bounce rate, more page views, better conversion - what's the true impact of indirect referral traffic from Watch the replay of our recent webinar,  Using Big Data to Find the Highest Quality Car Shoppers, to learn how Groove Automotive used advanced metrics to better understand quality  and behavior of visitors to the dealership group's websites. In […]

Unpacking Big Data - Groove Automotive Dataium Case Study

[Case study] Unpacking big data: Analyzing online shopper behavior beyond the last click

Posted by on Oct 14, 2014

What can 196,000 unique visitors tell us about the relationship between independent research sites like and traffic to dealership websites? In our latest case study, Unlocking Big Data: Analyzing Online Shopper Behavior Beyond the Last Click, Gabriel Montano, Operations Manager at Groove Automotive shares new findings from an independent analysis of traffic to Groove Automotive websites. […]

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Sam Swope Honda World: October's #newcarface featured dealership

Posted by on Oct 8, 2014

Over the past three months, hundreds of happy car buyers have shared their #newcarface photos with for a chance to win up to $25,000 toward their car loan payment. Many have even taken the opportunity to give a shout out to their favorite local dealer. And to thank these dealerships for helping us remove […]

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Insight of the week: 4 of 5 consumers look online for vehicle service

Posted by on Oct 6, 2014

Direct mail, coupons, print ads - some of the most common tactics used by dealerships to market their service departments are rapidly falling out of sync with the way consumers research and shop for services. And with fierce competition by major vehicle maintenance chains, dealerships should be wary of putting their fixed-ops profits at risk. A survey by […] in the news - 10/6

Posted by on Oct 6, 2014

From tips for promoting online reviews to the official sale of, here's a recap of this week's top stories featuring Online Reviews In a new video on CBT News, anchor Russell Brown shared five simple tactics dealers can use to promote online reviews on and other reviews sites. GM Chief Analyst Jesse Toprak shared thoughts […]