in the news - August 1, 2014

Posted by on Aug 1, 2014

Recapping some of this week's top news stories, new-car sales, mobile and vehicle service were all top of mind in industry media outlets and automotive publications. July New-car sales Building on a summer of strong new-car sales, July new-vehicles rose 9 percent YoY (Yahoo!), closing at 1.4 million units. Following an early sales forecast shared with International […]

Service review example

3 Quick Tips for Replying to Online Reviews About Your Service Department

Posted by on Jul 24, 2014

If a service customer called and left an angry message on your Dealer Principle’s voicemail, would that individual have his or her call returned? Of course they would, and reviews should be treated with the same urgency. When customers take the time to provide you feedback, they appreciate knowing that their feedback has been heard. Writing thoughtful […]

52 percent visited an additional dealership

Stat of the Week: Showroom research spurs additional dealership visits

Posted by on Jul 21, 2014

It's a common scene at most dealerships: A sales rep goes to the far side of the showroom to double check figures or to see if a sister store has a specific unit in stock, leaving the customer to their own devices - literally. Maybe it's a stealthy glance from under the sales desk, maybe it's out in the open, but the time […]

87 percent have used mobile to shop

Stat of the week: 87% of consumers have used mobile to shop online

Posted by on Jul 14, 2014

Have you ever used a smartphone or tablet to look up directions or check the weather? What about read online reviews or view your bank statement? With adoption rates higher than ever before, the activities consumers perform on mobile devices are getting more and more complex, especially when it comes to online shopping. A 2014 report […]

American Made

Ford F-150 Tops's 2014 American-Made Index

Posted by on Jul 3, 2014

This week, the editorial team released its annual American-Made Index, with the Ford F-150 taking the top spot for the second year in a row. The ranking takes into account three factors to determine how "American" cars are, including domestic-parts content (percentage of a vehicle's parts considered to be "domestic," meaning built in the U.S. […]