Between the Lines: Why It's Important to Read Every Customer Inquiry

Posted by on Jul 28, 2015

Between working the showroom floor, handling paperwork and keeping up with other dealership responsibilities, finding time to give your full attention to each and every text message, email and chat customers send your way can be a daunting task. And getting a response can be even more of a challenge. But to have your replies read, […]

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Insight of the Week: Mobile Email Clicks With Consumers

Posted by on Jul 20, 2015

On the elevator, between commercials, while walking the dog – at every pause, mobile-savvy consumers have an opportunity to reach for their devices and dive into their inboxes. A rising trend, smartphones have given individuals greater access than ever before, and as a result, norm behaviors are shifting. Some actions commonly done on PCs are now commonplace […]

Mobile Communication Tips

6 Smartphone-Friendly Best Practices To Increase Your Dealership’s Show Rate

Posted by on Jul 10, 2015

For a long time, dealers and their sales teams only had to remember three words when they picked up the phone: “Get ‘em in.” Looking for a price? Come on in. Need more information? Give us a visit. Confirming inventory is on the lot? Stop by to be sure. It’s an adage we still hear on […]

Millennial Service consideration

Millennial Car Owners Keep Options Open For Service

Posted by on Jul 7, 2015

It’s easy to brush aside the impact young consumers have on dealership service departments, especially with the misnomer that Millennials aren’t buying cars still prevalent at some stores. But the reality is that about 29 million Millennials get their car or truck serviced each year, and that service generates billions of dollars in revenue. However, capturing that […]

Service 9 years

Insight of the Week: Service Retention Plummets After Nine Years

Posted by on Jul 6, 2015

It’s no small task to keep customers coming back to your dealership for service after the sale. Thanks to stiff competition from big box service chains and local repair shops, retention is perhaps the single greatest challenge for dealership service departments, and the numbers show it. According to a recent study by market research firm […]

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An Introduction to RepairPal Certified

Posted by on Jun 15, 2015

As vehicles age, consumers frequently turn away from dealerships for service and routine maintenance, opting to go to national chains or local repair shops instead. Even with competitive prices, certified technicians and added amenities, most franchise stores still face an uphill battle to retain customers for the lifetime of their vehicle. The underlying reason for this is a gap in […]

7 Reasons Reviews

7 Reasons to Reconsider Online Reviews

Posted by on Jun 6, 2015

In little more than a decade, online reviews have transformed from a small feature for restaurants and bars to an essential component of nearly every consumer transaction. A breakthrough innovation, thousands of dealerships across the county are now using dealer reviews to their advantage on a daily basis; however, many have yet to get started. Whether your dealership has […]