Industry Minute: What I Learned at Digital Dealer 7
Krystal Roberts, Internet manager for Advantage Chevrolet in Hodgkins, Ill., discusses the importance of setting clear expectations with and getting buy-in from the Internet sales/BDC staff.
Krystal Roberts, Internet manager for Advantage Chevrolet in Hodgkins, Ill., discusses the importance of setting clear expectations with and getting buy-in from the Internet sales/BDC staff.
Cliff Banks, VP and editorial director for Dealer Communications, discusses topics of interest at this week’s Digital Dealer Conference in Nashville.

Online advertising puts your inventory in front of in-market shoppers and allows you to begin the sales process before they contact you or visit your dealership. To help you win more deals, Cars.com focused its September DealerADvantage Live webinar on how to engage car buyers and work with them to win their business. Ralph Ebersole, Cars.com’s manager of automotive consulting, was joined in the discussion by: David Kain, of Kain Automotive, and Cory Mosley, of Mosley Training.
In this video, Kathy Kimmel, Cars.com director of training, discusses the importance of training for your sales department success.
At the Proctor Dealerships in Tallahassee, Fla., Alex Jefferson says he has something of a golden rule for internet sales. “Be nice,” he says. “Be nice, be nice, be nice.”
Federal income tax deductions are available for the sales tax paid on the purchase of a new car. Federal income tax credits are available for the purchase of a hybrid vehicle. How are you using them to offer new-car incentives for your customers?
Reporting from the recent J.D. Power and Associates Automotive Internet Roundtable, Ward’s Dealer Business writes that car buyers make greater use of the web as they near the time of purchase.
In this video, Ralph Ebersole, an automotive consultant at Cars.com, discusses how to manage requests for price when using online chat.
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