Paid Search and its Tipping Point: How OEMs and Large Dealer Groups Are Leading the Charge

Posted by on Sep 28, 2016

While industry pundits continue to accurately forecast the growth of U.S. automotive dealership digital advertising spend, the discussion around the unprecedented increase in total paid search has been absent in the trade. In May 2016, eMarketer published its latest report on trends in digital ad spend within the auto industry. The report highlighted two significant […]

A properly executed marketing strategy is a key component for any successful dealership. In our latest infographic, we've provided you with 10 stats from the PCG Research study Dealer Deployment of Google AdWords to help you optimize SEM spend and better target in-market shoppers.

Dealers need the right combination of SEM and third-party investment support to fully maximize ROI. Read through the full infographic to learn more on SEM strategy.

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Dealer Sentiment on Google AdWords: Vendor Partners

Posted by on Sep 16, 2016

Many dealers utilize vendor partners that specifically manage their Google AdWords campaigns; buying, monitoring and reporting.  Indeed, these vendor partners are important because of the hectic day-to-day schedules dealers have -- it’s one less thing to worry about.  Those partners that provide invaluable insight into Google AdWords, provide regular updates on campaign successes and thorough […]

Influence of Dealer Reviews: A Generational Look

Posted by on Sep 13, 2016

Word of mouth marketing has always been vitally important to the success of auto dealers.  For years, people would hear about a product or service from neighbors, family or co-workers and be influenced in some way by those conversations.  The advent of social media and online review websites allows consumers to now spread the word […]

Franchise Dealer Sentiment on Google AdWords: Quality over Quantity

Posted by on Sep 8, 2016

It’s no secret that ad spend in the digital advertising space has been steadily growing over traditional media.  Historically, marketers have relied heavily on traditional media such as newspaper, broadcast TV and direct mail to reach their audiences.  Even experienced marketers occasionally struggle to identify which tactics to use to capitalize on the best media […]

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3 Essential tips for communicating with mobile car shoppers

Posted by on Jun 29, 2016

Mobile shoppers have high expectations and fleeting attention spans. Consumers may receive hundreds of emails per week – and many read most of them on a smartphone – quickly and effectively communicating your dealership’s message is essential to avoiding getting lost in the shuffle. The speed and quality of your dealership’s mobile response can make or break […]

Let’s Chat: How to Stay Flexible When Communicating with Mobile Shoppers

Posted by on Aug 19, 2015

All things being equal, most dealerships prefer to have potential customers contact them on the phone or submit an email lead before visiting the showroom - and it's obvious why. Connecting directly with shoppers lets dealerships control the sales process and provides an extended opportunity to market to customers, even beyond the point of purchase. But […]

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Insight of the Week: U.S. Vehicle Ownership at an All-time High

Posted by on Aug 14, 2015

More than halfway through the year, auto sales are booming – consumers everywhere are making the choice to upgrade their cars and trucks. But while 17 million new vehicles are expected to roll off dealer lots in 2015, even more already-owned vehicles will be staying put, tucked safely away in driveways and garages across the […]

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How to Work Against the Clock to Drive Showroom Traffic

Posted by on Aug 13, 2015

Whether it’s a countdown of days until the end of the month or minutes needed to reply to an inbound email, in automotive, the clock is always ticking. When communicating with customers, timeliness matters, and failing to set up processes that ensure prompt, informative follow up to customer inquiries can put your dealership in jeopardy. […]

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A New Approach to Acquiring Used-Car Inventory

Posted by on Aug 6, 2015

If you’ve been to your local auto auction lately, you know one thing for certain: Acquiring quality vehicles isn’t as easy as it used to be. Margins are compressed, and demand for clean, sellable cars at a national level has made it difficult for the average dealership to compete for inventory. As a result, most […]