As women emerge as a powerful car shopper segment, they are still weary of their dealership experience¹. This is one of the key findings of research conducted by the Cars.com Insight team. Often single and financially independent, they are open to a variety of car options because of their disposable income¹. However, while comprising 39 […]
While industry pundits continue to accurately forecast the growth of U.S. automotive dealership digital advertising spend, the discussion around the unprecedented increase in total paid search has been absent in the trade. In May 2016, eMarketer published its latest report on trends in digital ad spend within the auto industry. The report highlighted two significant […]
A properly executed marketing strategy is a key component for any successful dealership. In our latest infographic, we've provided you with 10 stats from the PCG Research study Dealer Deployment of Google AdWords to help you optimize SEM spend and better target in-market shoppers.
Dealers need the right combination of SEM and third-party investment support to fully maximize ROI. Read through the full infographic to learn more on SEM strategy.
Many dealers utilize vendor partners that specifically manage their Google AdWords campaigns; buying, monitoring and reporting. Indeed, these vendor partners are important because of the hectic day-to-day schedules dealers have -- it’s one less thing to worry about. Those partners that provide invaluable insight into Google AdWords, provide regular updates on campaign successes and thorough […]
Word of mouth marketing has always been vitally important to the success of auto dealers. For years, people would hear about a product or service from neighbors, family or co-workers and be influenced in some way by those conversations. The advent of social media and online review websites allows consumers to now spread the word […]
It’s no secret that ad spend in the digital advertising space has been steadily growing over traditional media. Historically, marketers have relied heavily on traditional media such as newspaper, broadcast TV and direct mail to reach their audiences. Even experienced marketers occasionally struggle to identify which tactics to use to capitalize on the best media […]
Mobile shoppers have high expectations and fleeting attention spans. Consumers may receive hundreds of emails per week – and many read most of them on a smartphone – quickly and effectively communicating your dealership’s message is essential to avoiding getting lost in the shuffle. The speed and quality of your dealership’s mobile response can make or break […]
All things being equal, most dealerships prefer to have potential customers contact them on the phone or submit an email lead before visiting the showroom - and it's obvious why. Connecting directly with shoppers lets dealerships control the sales process and provides an extended opportunity to market to customers, even beyond the point of purchase. But […]
More than halfway through the year, auto sales are booming – consumers everywhere are making the choice to upgrade their cars and trucks. But while 17 million new vehicles are expected to roll off dealer lots in 2015, even more already-owned vehicles will be staying put, tucked safely away in driveways and garages across the […]
Whether it’s a countdown of days until the end of the month or minutes needed to reply to an inbound email, in automotive, the clock is always ticking. When communicating with customers, timeliness matters, and failing to set up processes that ensure prompt, informative follow up to customer inquiries can put your dealership in jeopardy. […]