The $4 billion Taxi Ride: Recognizing When to Influence a Purchase

Posted by on Oct 21, 2016

Over the past decade that Google (now Alphabet) has been a publicly traded company, its revenues have ballooned from $6.1 billion in 2005 to $74.5 billion in 2015 – a staggering twelve-fold increase. While Google has diversified its business considerably over the past ten years (software, hardware, consumer electronics), it still generates over 90% of […]

Importance of Mobile: Infographic

Posted by on Oct 19, 2016

Check out our latest infographic on the importance of mobile - what consumers do on a dealer's lot and some of the predictive indicators that they will show up on the lot.  Click to view in full. mobileinfographic

The Three A's: Awareness-Assessment-Ask

Posted by on Oct 13, 2016

The below guest blog was written by Brian Pasch - Founder of PCG Companies, Author, Keynote Speaker - and originally published on LinkedIn. Your dealership should have a process in place that ensures that online reviews are posted consistently by your customers each month. The three A’s for success are: Awareness, Assessment, and Ask. Awareness […]

Consumer Insights: 3 Easy Ways to Enhance Used Car Listings

Posted by on Oct 11, 2016

  An average of 30 million consumers visit every month¹. While some consumers are looking to sell their car or researching the value of their car, about 9 out of 10 are looking at cars for sale.  Most of those shoppers (84%) are looking at used vehicles². With so much consumer traffic on used […]

Napkin Math: Understanding your SEO and AdWords Spend

Posted by on Oct 5, 2016

Millions of dollars are spent annually on automotive online marketing, and Google AdWords represents almost 50 percent of that budget for franchise dealers.  But, how do you know if you’re making the most of your spend with Google AdWords or with SEO?  How do you know if putting more towards SEO and AdWords will bring […]

Reaching the Female Auto Shopper

Posted by on Sep 29, 2016

As women emerge as a powerful car shopper segment, they are still weary of their dealership experience¹.  This is one of the key findings of research conducted by the Insight team.  Often single and financially independent, they are open to a variety of car options because of their disposable income¹.  However, while comprising 39 […]

Paid Search and its Tipping Point: How OEMs and Large Dealer Groups Are Leading the Charge

Posted by on Sep 28, 2016

While industry pundits continue to accurately forecast the growth of U.S. automotive dealership digital advertising spend, the discussion around the unprecedented increase in total paid search has been absent in the trade. In May 2016, eMarketer published its latest report on trends in digital ad spend within the auto industry. The report highlighted two significant […]

A properly executed marketing strategy is a key component for any successful dealership. In our latest infographic, we've provided you with 10 stats from the PCG Research study Dealer Deployment of Google AdWords to help you optimize SEM spend and better target in-market shoppers.

Dealers need the right combination of SEM and third-party investment support to fully maximize ROI. Read through the full infographic to learn more on SEM strategy.

Click to view in full.  adwords-study-infographic



Dealer Sentiment on Google AdWords: Vendor Partners

Posted by on Sep 16, 2016

Many dealers utilize vendor partners that specifically manage their Google AdWords campaigns; buying, monitoring and reporting.  Indeed, these vendor partners are important because of the hectic day-to-day schedules dealers have -- it’s one less thing to worry about.  Those partners that provide invaluable insight into Google AdWords, provide regular updates on campaign successes and thorough […]

Influence of Dealer Reviews: A Generational Look

Posted by on Sep 13, 2016

Word of mouth marketing has always been vitally important to the success of auto dealers.  For years, people would hear about a product or service from neighbors, family or co-workers and be influenced in some way by those conversations.  The advent of social media and online review websites allows consumers to now spread the word […]