Connect with Consumers: A Reputation Marketing Checklist

Posted by on Oct 27, 2016

The below guest article was written by Brian Pasch - Founder of PCG Companies, Author, and Keynote Speaker.  Originally posted on LinkedIn. Once you have a consistent process in place to ask your customers for online reviews, you will soon be one of the highest rated business in your local market. You can use this […]


Predictive Behavior on Mobile: The Importance to Your Dealership

Posted by on Oct 25, 2016

Consumers are interacting with dealerships on mobile.  It doesn’t matter if it’s via an app or a mobile browser, consumers are finding dealers where and when they want to find them.  That’s important for many reasons.  As a dealer, it means that there has to be a constant online presence where inventory is properly merchandised, […]

The $4 billion Taxi Ride: Recognizing When to Influence a Purchase

Posted by on Oct 21, 2016

Over the past decade that Google (now Alphabet) has been a publicly traded company, its revenues have ballooned from $6.1 billion in 2005 to $74.5 billion in 2015 – a staggering twelve-fold increase. While Google has diversified its business considerably over the past ten years (software, hardware, consumer electronics), it still generates over 90% of […]

Importance of Mobile: Infographic

Posted by on Oct 19, 2016

Check out our latest infographic on the importance of mobile - what consumers do on a dealer's lot and some of the predictive indicators that they will show up on the lot.  Click to view in full. mobileinfographic

The Three A's: Awareness-Assessment-Ask

Posted by on Oct 13, 2016

The below guest blog was written by Brian Pasch - Founder of PCG Companies, Author, Keynote Speaker - and originally published on LinkedIn. Your dealership should have a process in place that ensures that online reviews are posted consistently by your customers each month. The three A’s for success are: Awareness, Assessment, and Ask. Awareness […]

Consumer Insights: 3 Easy Ways to Enhance Used Car Listings

Posted by on Oct 11, 2016

  An average of 30 million consumers visit every month¹. While some consumers are looking to sell their car or researching the value of their car, about 9 out of 10 are looking at cars for sale.  Most of those shoppers (84%) are looking at used vehicles². With so much consumer traffic on used […]

Napkin Math: Understanding your SEO and AdWords Spend

Posted by on Oct 5, 2016

Millions of dollars are spent annually on automotive online marketing, and Google AdWords represents almost 50 percent of that budget for franchise dealers.  But, how do you know if you’re making the most of your spend with Google AdWords or with SEO?  How do you know if putting more towards SEO and AdWords will bring […]

Reaching the Female Auto Shopper

Posted by on Sep 29, 2016

As women emerge as a powerful car shopper segment, they are still weary of their dealership experience¹.  This is one of the key findings of research conducted by the Insight team.  Often single and financially independent, they are open to a variety of car options because of their disposable income¹.  However, while comprising 39 […]

Paid Search and its Tipping Point: How OEMs and Large Dealer Groups Are Leading the Charge

Posted by on Sep 28, 2016

While industry pundits continue to accurately forecast the growth of U.S. automotive dealership digital advertising spend, the discussion around the unprecedented increase in total paid search has been absent in the trade. In May 2016, eMarketer published its latest report on trends in digital ad spend within the auto industry. The report highlighted two significant […]

A properly executed marketing strategy is a key component for any successful dealership. In our latest infographic, we've provided you with 10 stats from the PCG Research study Dealer Deployment of Google AdWords to help you optimize SEM spend and better target in-market shoppers.

Dealers need the right combination of SEM and third-party investment support to fully maximize ROI. Read through the full infographic to learn more on SEM strategy.

Click to view in full.  adwords-study-infographic