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All In: Drive New-Car Sales With Your Online Listings
When online shoppers scan your listings, increase your odds of winning the sale by promoting both your new- and used-car inventory.
Did you miss When First In Doesn’t Win: Driving Sales with a Quality Lead Response?
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Independent Corner
When David Cook opened Princeton Motorcars in 2006, he knew he would have to set clear boundaries for his daily schedule. Otherwise, the demands of the job could leave him rushing around to get things done and disrupt his personal life.
Cars.com Podcast
Ask Cars.com
Move the Metal: Display Advertising Works Hard to Sell New-Car Inventory So You Don’t Have To
Fast Facts
41% report contacting a seller through the number on the mobile site.
Source: Cars.com Mobile Consumer Survey, 2008
Dealer Profile
Ask Adam Simms about the year he’s having at Sunnyvale Toyota, and you might be surprised by the answer. Despite the challenges confronting many of his colleagues around the country, the president and general manager of the Silicon Valley-based store reports running on all cylinders.
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Featured Articles
Hit the Phones »
In the business world, few tools impact our daily lives as much as email. Alternately called the “killer app” and “the bane of our existence,” email makes communicating with one another easier and more convenient. If your only method of responding to email is to type in the answers and hit the send key, though, you may be doing yourself a disservice. Kathy Kimmel, manager of automotive consulting and dealer training at Cars.com, says your best email response may be on the phone.
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Relevance and Timing »
David Kain, Kain Automotive
One of the greatest challenges faced by dealerships is discovering the right mix of email communications that will lead a customer to take action. This is always part of a lively discussion among internet managers at workshops, where I often hear: “I wish they would just let me know they are receiving my messages,” or “I would just like them to respond at all – even if it is to tell me no.” To these statements the best answer is: Try to think like your customer.
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The Road to the Sale Begins When the Buyer Says No »
By Todd Smith, Lear LLC
What separates a mediocre salesperson from a metal-moving superstar? Not as much as you might think. Today, I want to focus on what I have found to be the most important quality in a salesperson; the ability to overcome objections during the sales process.
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Tips & Techniques
Seven Steps for Turning Leads into Dollars »
When you receive a customer inquiry, are you prepared to respond effectively? Let’s look at seven proven steps that will help you convert shoppers into buyers.
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